Thoughbot Case Study: Client Win Back with IgnitePost's highly personalized physical outreach

It's much easier to gain additional business from your existing customers than it is to find brand new clients. IgnitePost’s highly personalized physical outreach marketing campaigns can be a great tool for reaching out to existing customers. Thoughtbot, a web and mobile design and development agency was able to get a 14% response rate by using IgnitePost’s physical outreach campaign.

A software development company wants to be focusing on software development, not necessarily marketing - but of course both are necessary. Many software development companies hire marketing agencies to execute their marketing campaigns so they can focus on what’s most important.

The average software and web app business has an email click through rate of 2.05%. Thoughtbot wanted a tool to help reengage their past customers that would give them a higher engagement rate than the typical cold email outreach campaign, so it decided to use IgnitePost’s highly personalized physical outreach platform to reengage their customers. Thoughtbot saw a 14% response rate to their IgnitePost campaign.

This improvement that IgnitePost’s personalized physical outreach campaign demonstrated led Thoughtbot to the decision to increase the number of their offices using IgnitePost. Get in touch with us, and we’ll show you how IgnitePost can drive value as well as increase your sales without adding anything to your team’s workload.