So the question is: If physical outreach outperforms email, why don’t more companies do it?
We asked ourselves the same thing! However, it’s not that hard to imagine the reason when we consider the effort involved. It’s much more difficult and time consuming to truly personalize physical mail than it is to personalize an email. We’re not just talking about slapping someone’s name on a mass produced image or creative and calling it a day. Personalization means really understanding each user and selecting creative based on their behavior and preferences in addition to personalizing the copy.
However, just because something is difficult, doesn’t mean it’s impossible. In fact, since it is so difficult, it presents a great opportunity for brands to set themselves apart from competitors.
If physical outreach already outperforms email by 10X to 30X, imagine what that could mean for your business if you could apply the same degree of personalization to physical outreach! Have we piqued your interest enough? What has your experience been with outreach campaigns? Reach out to us and let us help you unlock your unrecognized gains via personalized physical outreach!