Whether it’s messaging former clients or sending out cold emails to a group of potential customers, the open rate of your campaign will ultimately determine how successful it is. It is crucial to try and attain high open rates, and here are a few reasons why it is one of the most important metrics for your email campaigns.

While there are numerous factors that influence the open rate of emails, one of the most impactful and crucial elements is the email’s subject line.

Increasing email open rate is a worthy goal of any company running marketing campaigns. Here are some proven approaches companies can take to improve their results from cold outreach.