Marketing
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3
 min read

IgnitePost CEO, Arian Radmand, On Time Management and Authentic Marketing

You wear a lot of hats when you’re starting a business. You’re figuring things out. Once you get a good understanding of what works and what doesn’t work, then you should layer systemization on top so it can run by itself.

IgnitePost CEO and Founder Arian Radmand joined host Scott Snow on the All the Hats We Wear podcast to share his wealth of time management tips, as well as his thoughts on the Relationship Centric Era. Here’s the rundown:

ARIAN’S GUIDE TO PRODUCTIVITY

Arian’s experiences as a young entrepreneur have finely crafted his time management skills. His number one rule is this: “Work smarter, not harder.” Now, this doesn’t mean taking cheap short cuts, but rather using the host of tools and software available to us to set both long and short term goals. Arian’s tool of choice? Asana, a highly effective application designed to help teams organize, track, and manage their work.

YOU WEAR A LOT OF HATS WHEN YOU’RE STARTING A BUSINESS. YOU’RE FIGURING THINGS OUT. ONCE YOU GET A GOOD UNDERSTANDING OF WHAT WORKS AND WHAT DOESN’T WORK, THEN YOU SHOULD LAYER SYSTEMIZATION ON TOP SO IT CAN RUN BY ITSELF.” - ARIAN, ON TIME MANAGEMENT

While Asana helps Arian stay on track for both long and short term goals, when it comes to the day to day, he’s old school. “Post-it notes. I use them every day.” Here’s his pro post-it tip:

Take a post-it every day and write three tasks for yourself - no more, no less. Then, focus maniacally on them all day.

AUTHENTIC CONNECTION, AT SCALE

Arian’s post-it tip reflects exactly what makes IgnitePost tick - physical touch. Nothing beats putting pen to paper, whether it’s for yourself or for others. “The science and psychology behind handwriting and handwritten notes is really one of the most fascinating things for me, but it’s something that’s almost never talked about,” says Arian.

People respond to receiving something physical. As Arian puts it, “The whole idea of IgnitePost is to bring back authenticity and to reconnect with being human, but we knew brands would need a way to do this at scale.” Therein lies the genesis of IgnitePost. Brands using IgnitePost’s robotically handwritten mail service are capitalizing on what we call the Relationship Centric Era. This new way of thinking emphasizes communicating in a way that builds trust, deepens connections, and fosters better relationships. Want to try it for yourself? Make a free account with IgnitePost today.

WANT TO HEAR MORE?

Listen to Arian’s full appearance on All the Hats We Wear to learn more about time management, human-centric marketing, and how to thrive as a young entrepreneur.

ignitePOST Team
Verified writer
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