Athenahealth Selects IgnitePOST to aid in Sales Outreach
A case study of how Athenahealth is using IgnitePOST to close more business.
Athenahealth provides network-enabled services for healthcare and point-of-care mobile apps. To aid in their vision of building the healthcare internet, Athena turned to IgnitePOST to help accelerate their sales prospecting.
Athenahealth aims to ‘let doctors be doctors’. Their goal is to unleash doctors from the repetitive and tedious tasks that take time away from them and their patients. The problem? Providers are already being pulled in many directions and are strapped for time! That’s the very reason why they would be such a great fit for Athena’s solution! As a result, Athenahealth needed a way for their outreach to cut through the noise and set themselves apart from everyone else.
Athena’s solution involved using IgnitePOST as a prospecting mechanism to connect with the decision makers in a way that captured their full attention. The approach? Send physical outreach to the decision makers at their target hospitals with a both a personalized image as well as a personalized message. This combination was specifically designed to accomplish both of Athena’s goals. The physical outreach ensured that the target decision maker was actually reached. As we’ve mentioned prior, physical outreach is 30X more effective than digital outreach when it comes to getting a response back. There was no way for something physical to get lost in the sea of email and digital marketing that is so prevalent today. The personalized image added a connection component so that the decision maker took the outreach seriously. This came in the form of a recent image from one of the company’s social media profiles which was instantly recognizable. Lastly, the personalized message in the IgnitePOST had a specific ask / call to action suggesting how the person could follow up with Athena.
The result? Athenahealth was able to cut through the digital noise and actually reach their prospective customers in a much more effective way. The best part? By using IgnitePOST, it didn’t impose any extra workload on the team at Athena! IgnitePOST's solution does all of the selecting, personalization, and shipping on your behalf!
IgnitePOST helps brands create magic moments for their customers. Our real pen and ink handwritten notes cut through the digital noise to surprise and delight customers exactly where they are in their shopping journeys.
Our intelligent software integrates with existing systems for easy set up and our robotics work at massive scale using ballpoint pens to give warmth to each note. This software-hardware combination generates perfectly timed and crafted moments that drive customers to action as our above industry average conversion rates show.
Interested in learning more or seeing how we can help you hit your goals? Contact us today: firstname.lastname@example.org
Read more insights
Direct mail outreach is proven to be 30x more effective than digital and email outreach. So how does handwritten direct mail outperform its alternatives?
Get expert insights for real mail campaigns
Everything you need to launch, run and scale handwritten card mail campaigns. Subscribe today!