Success story
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4
 min read

Better Than a Letter and IgnitePOST Partner to Personalize Experiential Mail

The average business professional receives 121 emails and sees somewhere between 4,000 to 10,000 digital advertisements per day. This saturation presents a real problem for businesses interested in connecting with their customers and prospects in a way that is both authentic and on-brand.

The average business professional receives 121 emails and sees somewhere between 4,000 to 10,000 digital advertisements per day. This saturation presents a real problem for businesses interested in connecting with their customers and prospects in a way that is both authentic and on-brand.

It has gotten much more difficult for companies to ensure that critical communications to customers/prospects are both received and appreciated. This has led many sales, marketing, and demand generation teams to expand their playbooks beyond email/digital outreach. In fact, sending real communication through the mail has proven to be up to 30X more effective!

That is why today, we are thrilled to announce our partnership with Better Than a Letter!

Better Than a Letter is a proven leader in experiential mail marketing.  Their solutions provide plug-and-play mail experiences that deliver results and leave a smile on the face of every recipient.  Now, customers of Better Than a Letter are able to leverage the additional experience of sending a personalized, handwritten note either on its own or as part of any Better Than a Letter offering!

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According to the USPS, the average person receives a personal letter just once every seven weeks. That’s it! Capitalizing on this fact can be a powerful way to cut through the digital noise.  In fact, IgnitePOST enables businesses to leverage this dynamic to build and manage relationships at scale and extend the capacity of their workforce by sending personalized handwritten correspondence with ease!

We are thrilled to partner with IgnitePOST! They are experts at delivering a personalized touch at scale. Their handwritten cards will be the perfect addition to our unique direct mail products and their platform could not be easier to integrate with.

-Nathan Butorac, CEO - Better Than A Letter

BEING AUTHENTIC AND CAPTURING YOUR AUDIENCE

We realize that handwritten correspondence is only one way to surprise and delight intended recipients. Today, people value authenticity on a higher level than ever before. This new partnership will unlock previously inaccessible abilities for all Better Than a Letter customers and really supercharge the Better Than a Letter experience across all mailers!

Experiences that put a smile on your face are a staple of Better Than a Letter campaigns.  Now, users will be able to take these experiences one step further by adding a memorable, handwritten note with any delivery…. all possible with the push of a button!

In the past, personalizing an email and maintaining an authentic string of messaging was effective in creating rapport and a true connection.  However, as the volume of digital communication has grown, it has become more and more important for businesses to differentiate their outreach … resulting in the need for communication via physical medium.

A study by the USPS showed that receiving mail makes people feel good. In fact, 56% of people studied said receiving mail is a “real pleasure,” and 55% “look forward” to learning what they’ve received in the mail.

Now, compare that to digital outreach. When was the last time you looked forward to receiving another email or digital advertisement? It’s unheard of.

By partnering with Better Than a Letter, not only can companies leverage personalized, handwritten notes to deliver their message, but they are now able to couple this powerful outreach technique with an unforgettable experience! This leads to more surprise, more delight, and better results across the board!

We’ve been talking with Better Than a Letter for a while and have always viewed them as a leader in the experiential mail space. Don’t take my word for it though, their results speak for themselves. With this partnership, the options and opportunities are really limitless and we can’t wait to see how customers choose to create custom, authentic, mail experiences at scale!

-Arian Radmand, CEO - IgnitePOST

About Better Than a Letter

Better Than a Letter is an experiential direct mail service. Clients are always looking for new ways to reach their B2B audience & we provide them with plug-and-play experiential direct mail. We wake up everyday excited to bring smiles to our recipients faces!

About IgnitePOST
IgnitePOST helps brands create magic moments for their customers. Our real pen and ink handwritten notes cut through the digital noise to surprise and delight customers exactly where they are in their shopping journeys.

Our intelligent software integrates with existing systems for easy set up and our robotics work at massive scale using ballpoint pens to give warmth to each note. This software-hardware combination generates perfectly timed and crafted moments that drive customers to action as our above industry average conversion rates show.


IgnitePOST Team
Verified writer
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