Handwritten Cards
 min read

55+ copywriting tips for handwritten notes from experts

Learn how to make the message in your handwritten cards and notes more compelling and impactful with these copywriting tips.

In a world where instant communication has become the norm, receiving a handwritten note can be a heartwarming and memorable experience. 

A handwritten note carries a personal touch and a thoughtful sentiment that electronic messages can't match. 

That's why more and more businesses are using handwritten notes to connect with their customers and clients.

However, crafting a handwritten note that genuinely resonates with the recipient requires more than good penmanship. You must choose the right words and tone to convey your message effectively. 

In this article, we'll share copywriting tips that will help you create handwritten notes to win hearts. 

Whether you're expressing gratitude or simply reaching out to connect, our tips will help you create an unforgettable message that leaves a lasting impression. 

Expert copywriting tips for handwritten notes 

Crafting a handwritten note that resonates with the recipient is an art form that requires careful thought and planning. 

Here are 55+ copywriting tips to help you create noteworthy handwritten notes:

  1. Know your purpose: When crafting a handwritten note, it's essential to know your purpose and start with a clear intention. Knowing your goal helps you to stay focused and create a message that resonates with your recipient.
  1. Write as you talk: Use conversational language to make your note more personal and relatable. By writing as you talk, you can create a sense of warmth and friendliness that helps to connect with your recipient on a deeper level.
  1. Use a warm greeting: Starting your handwritten note with a warm greeting is a great way to establish a friendly and welcoming tone. It sets the stage for the rest of your message and helps to create a positive first impression.
  1. Write a message the recipient can connect with: Try to find something personal or unique about the person you are writing to and mention it in your note. This could be a shared interest, a recent achievement, or even a favorite quote.
  1. Keep it concise: Handwritten notes should be short and to the point. Stick to one or two main points and avoid rambling. Be brief and to the point to ensure your message is read and understood.
  1. Use specific details: Add details to make your note more meaningful and memorable. Adding specific details also shows that you have taken the time to think about your recipient and their accomplishments. It demonstrates care and attention that can make your message even more impactful.
  1. Personalize your message: When personalizing your note, consider the recipient's interests, hobbies, and preferences. Use their name and include details showing you know and care about them. You can also refer to past experiences or inside jokes to make the note more personal.
  1. Be authentic: Authenticity is vital when it comes to writing handwritten notes. Don't try to be someone you're not, or write what you think the recipient wants to hear. Instead, write from the heart and be true to yourself and your relationship with the recipient.
  1. Use storytelling: Sharing a personal story or anecdote is a great way to make your note more engaging. It can also help you connect with the recipient on a deeper level. Choose a story relevant to the message you want to convey and try to make it entertaining and relatable.
  1. Add humor: Using humor in your note can be a great way to lighten the mood and make reading more enjoyable. A lighthearted comment or witty remark can go a long way in making your note stand out.
  1. Use positive language: Keeping an upbeat tone throughout your note can help uplift the recipient's mood and make them feel appreciated. Focus on the good things and express your optimism for the future.
  1. Use sensory language: Incorporating sensory language into your note can help make it more vivid and memorable. Use descriptive words that appeal to the recipient's senses, such as "soft," "crisp," "aromatic," and "smooth." This can help the recipient visualize and experience the message you're trying to convey.
  1. Use active voice: Writing in an active voice can help make your note more engaging and impactful. Use strong verbs and avoid passive constructions. This can help convey a sense of energy and urgency in your message.
  1. Use inclusive language: Using "we" instead of "I" can help the recipient feel like part of a team or community. This can foster a sense of belonging and strengthen your relationship with the recipient. 
  1. Use power words: Choosing strong and impactful words can help convey your message more effectively. Use words that evoke emotion, such as "inspire," "motivate," "empower," and "encourage." This can help create a sense of connection and resonance with the recipient.
  1. Use a signature: Adding a signature at the end of your note adds a personal touch and shows that you took the time to write the note yourself. You can also add a unique flourish or design to your signature to make it stand out.
  1. Mention future plans: Mentioning future plans or events can keep the conversation going and help build a stronger relationship with the recipient. This can also give the recipient something to look forward to and create excitement.
  1. Use a friendly sign-off: Ending your note with a friendly and warm sign-off, such as "Warmly," "Cheers," or "Yours truly," can create a positive impression and leave a lasting impact.
  1. Use a personal touch: Adding a personal touch, such as a doodle, sketch, logo, or quote, can make your note more unique and memorable. You can also include a small token or gift that is meaningful to the recipient.
  1. Write legibly: Make sure your handwriting is clear and legible to ensure your message is understood. If you're concerned about your handwriting, consider using a calligraphy pen or practicing your handwriting before writing the note.
  1. Use high-quality materials: High-quality paper and pen can make your note look and feel special. Choose paper with a good weight and texture, and use a pen with a smooth and consistent flow.
  1. Include a small gift: Consider including a small gift, such as a bookmark or a sticker, to make your note more memorable and special. This can also show the recipient that you value and appreciate them.
  1. Use social proof: Mentioning social proof, such as testimonials or reviews, can support your message and build trust with the recipient. Use relevant and credible sources to make your argument more persuasive.
  1. Use scarcity: Mentioning limited availability or time can create a sense of urgency and importance. Use language such as "limited stock" or "limited time offer" to encourage the recipient to take action.
  1. Use fear of missing out: Creating a sense of excitement and urgency by mentioning what the recipient will miss out on if they don't act can be effective. Use language such as "don't miss this opportunity" or "act now to secure your spot."
  1. Show gratitude: Expressing gratitude for the recipient's actions or business can create a positive impression and strengthen your relationship. Be sincere and specific about what you're grateful for.
  1. Be specific: Getting specific about what you're thanking the recipient for or what you admire about them can make your note more meaningful and memorable. Use concrete examples and be detailed in your praise.
  1. Acknowledge the recipient's efforts: If the recipient puts in the effort, acknowledge it. Use "I appreciate your hard work" or "Thank you for your dedication and commitment." This can show the recipient that you value and recognize their contributions.
  1. Share a personal story: Sharing a personal story is a great way to create a deeper emotional connection with the recipient of your handwritten note. When done appropriately, it can help to illustrate your point and make your message more memorable. However, it's important to make sure that the story you share is relevant and adds value to the recipient's experience.
  1. Use metaphors: Use metaphors or analogies to make your message more memorable. Metaphors can help your message stick in the recipient's mind by linking it to something they can relate to personally. Choosing metaphors that are appropriate to your audience and messages that help clarify your point rather than obscure it is crucial.
  1. Speak directly to the recipient: Use "you" and "your" to speak directly to the recipient. This creates a sense of intimacy and personal connection and helps the recipient feel seen and understood. By addressing the recipient directly, you also make it clear that your message is tailored specifically to them, which can increase engagement and response rates.
  1. Create a sense of urgency: Use language that creates a sense of urgency or importance. By creating a sense of urgency, you can motivate the recipient to take action quickly and decisively. However, using this technique judiciously is important, as overuse can come across as manipulative or insincere.
  1. Ask for feedback: Ask the recipient for feedback or their thoughts on your message. It shows that you value their opinion and are open to hearing their thoughts and feedback. This can help to strengthen your relationship with the recipient and build trust.
  1. End with a call to action: Including a call-to-action (CTA) in your handwritten note is a great way to encourage your recipient to take a specific action, whether to visit your website, make a purchase, or reply to your note. A clear and effective call to action can make your message more impactful and help you achieve your desired outcome.
  1. Use bullet points: Use bullet points to break up your message and make it easier to read. This helps ensure that your key points stand out and are easily digestible.
  1. Use a conversational tone: Writing in a conversational tone is a highly effective way to make your message more approachable and engaging. By using language that feels natural and relaxed, you can create a connection with the reader and help them feel more comfortable.
  1. Address any concerns: If relevant, address any concerns or issues the recipient may have. This shows that you are proactive and committed to resolving any potential issues.
  1. Be empathetic: Show empathy and understanding towards the recipient's situation or needs. This can build trust and create a more positive relationship with your audience.
  1. Use bold or italicized text: Use bold or italicized text to emphasize key points.
  1. Be timely: Sending your message on time is crucial to making a lasting impact on the recipient. Ideally, you should aim to send your handwritten note within a few days of the relevant event or occasion. This shows that you care and have taken the time to acknowledge the person and the significance of the event.
  1. Use a personalized sign-off: Use a personalized sign-off that reflects your relationship with the recipient.
  1. Use quotes or sayings: Incorporating relevant quotes or sayings into your handwritten note can add depth and meaning to your message. A well-chosen quote can help to reinforce your message and make it more memorable.
  1. Use emojis: Using emojis in your handwritten note can be a great way to add a touch of personality and emotion to your message. However, it's important to use them judiciously and appropriately.
  1. Use a conversational opener: Start your message with a conversational opener that sets the tone. A conversational opener can immediately engage your recipient and set a friendly, welcoming tone for your message.
  1. Address the recipient by name: Addressing the recipient by their name is a quick and easy way to personalize your handwritten note. By using the recipient's name, you show that you acknowledge them as an individual and value your relationship with them. It's important to make sure you use the correct spelling and title for the recipient's name to avoid any mistakes.
  1. Avoid jargon: Avoid using technical or industry-specific jargon that the recipient may not understand.
  1. Use a handwriting style that's easy to read: Choose a handwriting style that is legible and easy to read to ensure that your recipient can understand your message.
  1. Use proper spacing and alignment: Pay attention to the spacing and alignment of your words to make your note look neat and organized.
  1. Consider including a small gift or token of appreciation: A small gift or token of appreciation can add a personal touch to your note and show your recipient that you value their business or relationship.
  1. Use a unique and memorable opening: Using a creative and memorable opening can set the tone for your entire handwritten note and capture your recipient's attention. It's an opportunity to make a strong first impression and leave a lasting impact on the recipient. 

When crafting your opening, consider the recipient and the purpose of your message. Tailor your opening to be relevant and engaging to the recipient. You could use humor, a memorable quote, a personal anecdote, or a thoughtful question to grab their attention.

  1. Make it about them, not you: Focus on your recipient and their actions rather than on yourself in your note. This means highlighting the recipient's achievements, expressing gratitude for their help or support, or simply letting them know how much they mean to you.
  1. Avoid cliches and overused phrases: Use original language and avoid using cliches or overused phrases to make your note more memorable.
  1. Be sincere in your tone and language: Use a sincere and authentic tone in your note to build trust and rapport with your recipient.
  1. Mention how their action made you feel: Express how your recipient's actions made you feel to connect with them emotionally. 
  1. Keep it simple and straightforward: Avoid using complex language or convoluted sentences in your note, and keep your message simple and straightforward.
  1. Avoid overly formal language: Use language that is appropriate for your relationship with your recipient, and avoid overly formal or stiff language.

Strengthen customer relationships using handwritten notes with IgnitePOST

Writing the best copy requires creativity, strategy, and attention to detail. You need to understand your target audience, craft compelling messages that resonate, and deliver them in a way that captures their attention. 

However, sending handwritten notes at scale can be a daunting task. That's where IgnitePOST comes in.

With IgnitePOST, you can create personalized, high-quality handwritten notes with the click of a button. Our technology makes sending messages to hundreds or even thousands of recipients easy while maintaining the personal touch that makes handwritten notes so effective.

If you want to take your customer relationships to the next level, we invite you to book a demo with us today. 

Our team will show you how IgnitePOST can help you create the perfect handwritten notes for your business and streamline your outreach efforts to help you achieve success.

Book a demo today!

Frequently Asked Questions 

How do you write a professional thank you note?

To write a professional thank you note, start by addressing the recipient by name and thanking them for their time, support, or business. Use a sincere tone and be specific about what you are thanking them for. Keep the message short and to the point, and close with a call to action or a polite closing.

What are the best copywriting tips for businesses?

The best copywriting tips for businesses include understanding your audience, using simple language, being authentic and sincere, using social proof, and using a call to action. Keep your message focused and use formatting to make it visually appealing. Use testimonials or reviews to show the value of your message and tailor your message to your audience.

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