Building Donor Loyalty with IgnitePost
There is an increased cost to gaining new customers than keeping your existing ones. So having loyal customers is the best way to grow your business.
IgnitePOST can be used in a donor loyalty setting in several ways. Firstly, handwritten notes can be used to reinforce why your donor should stay with you. Often, especially with monthly or otherwise recurring donations, donors can fall off the cycle and leave. So using an unexpected way to communicate with your donors can be a great way to build loyalty and not lose them right before they might leave you.
IMPORTANCE OF LOYAL CUSTOMERS
There is an increased cost to gaining new customers than keeping your existing ones. So having loyal customers is the best way to grow your business. With handwritten notes, you can increase the lifetime value of each customer.
Often, a donor will visit your site, begin the checkout process, but leave the site before completing the donation. IgnitePOST can help in this abandon cart scenario by immediately triggering a note to be sent to them! Another great way to use IgnitePOST is to send thank you notes; who doesn't love a nice thank you note? After all, you wouldn't have an organization without your donors!
Thanking them, especially when they make high-value donations or donate often can be a great way to build loyalty. In addition to that, if you know a donor has given to you multiple times, it could be an excellent opportunity to ask them to leave a review... but doing this with a handwritten note rather than an email can seem a lot more personal.
HOW DONORS RESPOND
When receiving a handwritten note, many donors will be pleasantly surprised at how thoughtful it is. Since handwritten notes actually have value and are not free like emails, donors will know that your organization really went the extra mile to cater to them and their needs.
SOME OF THE MOST SUCCESSFUL NON-PROFITS ARE USING IGNITEPOST, CHECK OUT HOW THEY’RE…
- Getting More Reviews with IgnitePOST
- Using IgnitePost to Ask for Referrals
- Thanking Donors with IgnitePOST
- Capitalizing on the Relationship-Centric Era
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Direct mail outreach is proven to be 30x more effective than digital and email outreach. So how does handwritten direct mail outperform its alternatives?
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