Direct mail
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4
 min read

Handwritten Direct Mail is the Perfect Balance of Easy and Effective

Handwriting is an art form that we often neglect as we enjoy technology and communicating at the click of a mouse or the press of a button. We’ve already forgotten the thrill of receiving something handwritten and how much thought and effort a sender puts into it.

Handwriting is an art form that we often neglect as we enjoy technology and communicating at the click of a mouse or the press of a button. We’ve already forgotten the thrill of receiving something handwritten and how much thought and effort a sender puts into it.

Your business can maximize this art form and have that extra personal touch that only handwritten direct mail can create. And it doesn’t even have to be difficult or complicated.

Businesses have turned to automated processes, in communication and other areas, because it is more efficient. However, there’s already an available platform that combines ease and efficacy for handwritten mail, and it grants that personalization, authenticity, and genuine community that customers crave without sacrificing efficiency.

To make sure you don’t miss the mark with how you communicate your products and offers to establish that trust and connection with clients, incorporate handwritten direct mail in your next business and marketing strategy.

WHY GO WITH HANDWRITTEN DIRECT MAIL?

YOU WANT TO SHOW CLIENTS YOU CARE

One of the worst experiences for a customer is feeling or knowing that they are just a number for a company or mere data collected on a regular basis for promotional purposes. Most of the time, customers feel that companies don’t really see them as real, actual people - only their potential to purchase a certain product or avail a type of service.

Sending a handwritten letter is letting the recipient know that you as a business took the time and effort to make that personal connection. A simple templated email with all the graphics simply wouldn’t do, so you carved out time in your day to construct a well-thought letter to express how much your company cares for each client. That’s a winning strategy in client management.

EVERY CLIENT DESERVES TO FEEL LIKE A VIP

You can also use direct mail to thank long-time patrons and VIP clients to let them know how much you value them and appreciate their business. This company used IgnitePost’s platform to launch a personalized, handwritten card campaign. The CEO himself personally thanked clients, through the handwritten cards, for being loyal clients over the years. The result was an astounding response rate of almost 70% and an ROI beyond their expectations.

PERSONALIZED DIRECT MAIL STANDS OUT

In 2020, the average person who uses the internet is exposed to 6,000 to 10,000 ads per day. That’s not to say that we are able to absorb all of that information, but the sheer exposure alone is enough to overwhelm you, if not create a distaste for any online messaging.

This doesn’t even include other forms of marketing we do receive collectively, which is at a whopping 105 billion rate daily! No wonder our spam folder is always full.

Because of its sheer rarity, personalized direct mail is easily distinguished among other types of mail received weekly. And relationship-driven businesses can really benefit from this. Especially after recent global events, adding that personal touch in your communications for customers really matters.

EASY BUSINESS DOESN’T HAVE TO BE IMPERSONAL

Choosing your communication medium can say a lot about not just the type of company you have or how well you do business, but even how much you care for your customers. As the saying goes, “It’s only business, nothing personal.” But this adage is aging poorly, as nowadays business is about getting personal and engaging with your market on a deeper level, way beyond the usual business-client store relations.

Make sure you communicate with your customers in a more creative and personalized manner. Handwritten direct mail through IgnitePost’s solution is an easy and efficient way to communicate with clients while still delivering that wow factor. You will definitely stand out and your customers will have a unique experience they will surely treasure.

IgnitePOST Team
Verified writer
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