Handwritten cards
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 min read

Handwritten Direct Mail Pieces Outperform Alternatives

It may be time to rethink your digital and email marketing strategy. There is an alternative method of outreach that benefits your company’s success and reputation while also making your clients feel valued. Direct mail outreach is proven to be 30x more effective than digital and email outreach. So how does handwritten direct mail outperform its alternatives?

It may be time to rethink your digital and email marketing strategy. There is an alternative method of outreach that benefits your company’s success and reputation while also making your clients feel valued. Direct mail outreach is proven to be 30x more effective than digital and email outreach. So how does handwritten direct mail outperform its alternatives?

HIGHER OPEN RATES

Handwritten letter services have higher open rates than email campaigns. Campaign Monitor reported that a successful email campaign should see open rates between 15-25%. Meanwhile, IgnitePost routinely sees a 99% open rate with our handwritten letter services. With a 99% open rate, your company is guaranteed impressions. Handwritten cards have the highest chance of being opened and read compared to other marketing methods.

HIGHER RESPONSE RATES

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While higher open rates are beneficial, higher response rates are the cherry on top. ThePoint reported that the average response rate is 7% for email campaigns. IgnitePost found that its handwritten direct mail campaigns saw 21.3x higher response rates than typical email campaigns. PurePlates saw a 68% response rate with the help of IgnitePost’s services. With handwritten letter services, your company can ensure that its outreach leads to higher conversions.

HIGH ROI

Along with higher conversion rates, PurePlates also saw 11x the return on investment with IgnitePost’s handwritten card services. Similarly, Development Consultancy saw 10x ROI along with multiple inbound requests for proposals. IgnitePost’s services can boost your company’s conversion rates by 9.7x. The great thing about direct handwritten direct mail services is that it also keeps your customer in mind.

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POSITIVE IMPRESSION WITH HANDWRITTEN DIRECT MAIL

The numbers back how your company will benefit from mail outreach, but they also show how your customers favor this method. No one feels special or excited with a new email in their inbox, but people do when they receive handwritten letters. Americans only receive 10 pieces of handwritten mail per year, and 95% of people feel positive about handwritten letters. Mail outreach will delight your clients while also making lasting impressions.

IN CONCLUSION

With direct handwritten mail outreach, your company will see higher open and response rates, high ROI, and inbound requests. While your company is benefitting, your clients will also favor your direct mail methods. You will provide your customers with a positive and memorable experience, which in turn will make you stand out from the competition.

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IgnitePOST Team
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