‍Bringing a Human Touch to Local Service Brands

Home service companies thrive on trust, reputation, and relationships — and in a crowded market, standing out with a personal touch is more important than ever.

That’s why this partnership is such a natural fit:

• Hero Marketing brings expertise in full-funnel marketing strategy, local SEO, PPC, and CRM automation for home service brands.
  
  
• IgnitePOST delivers real handwritten mail, using pen and ink, to surprise and delight customers at key touchpoints in their journey.
  

Together, they offer home service companies a scalable way to turn every new customer into a long-term client.

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🔧 Use Cases for Home Services Companies

With IgnitePOST integrated into Hero Marketing’s campaigns, local service businesses can now:

• 📬 Send a handwritten thank-you note after completing a job to build trust and increase 5-star reviews
  
• 🛠️ Trigger a follow-up letter 3–6 months post-service to remind customers about routine maintenance (HVAC filters, pest checks, plumbing inspections)
  
• 💬 Re-engage past customers who haven’t booked with a special offer
  
• 💡 Send personalized referral cards to drive word-of-mouth growth in your service area
  
• 🧰 Add a physical, personal layer to your CRM workflows and marketing automation campaigns
  
  

How IgnitePOST Works

IgnitePOST sends robotically handwritten letters — written in real pen and ink — to customers and prospects. These messages are not printed fonts, but authentic, physical notes that create a human connection.

The service integrates seamlessly with CRM and automation tools, allowing handwritten notes to be triggered based on real-time actions like completed jobs, estimates sent, or service anniversaries.

With engagement rates 30x higher than email and 10x better than standard direct mail, handwritten mail is a proven way to create memorable brand moments that customers don’t forget.

👉 Learn more: www.ignitepost.com

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How Hero Marketing Helps Home Service Companies Grow

Hero Marketing is a full-service agency built with a primary focus for Home Services businesses. Their team helps HVAC, plumbing, electrical, roofing, and other Home Service companies grow using:

• 📈 Local lead generation (Google Ads, Local Services Ads, SEO)
  
• 🧠 CRM optimization & automation
  
• ✉️ Email and SMS marketing
  
• 🎯 ROI-focused campaign management
  
• 🧩 Strategic consulting for franchise and multi-location operations
  

Hero understands the seasonality, urgency, and repeat-service needs of Home Services. Their campaigns are built to attract the right local leads, convert them into booked jobs, and keep customers coming back year after year.

👉 Learn more: heromarketingagency.com

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A Smarter Way to Stay Top-of-Mind

This partnership enables home service providers to pair high-performance digital campaigns with the unexpected charm of handwritten notes — giving businesses a true edge in retention, reputation, and revenue.

"Hero Marketing deeply understands the home services space and how to help local businesses grow. By combining their marketing expertise with our handwritten mail platform, we’re giving HVAC, plumbing, and other home service companies a powerful way to stand out and build real loyalty. This partnership allows us to turn everyday customer interactions into memorable, long-term relationships."

- Arian Radmand, CEO of IgnitePOST

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"At Hero Marketing, our mission has always been to help home service companies grow smarter and build lasting customer relationships. For over 20 years as a family-founded agency, we've believed that real, measurable growth comes from trust — and trust is built through meaningful connection.

Partnering with IgnitePOST allows us to bring a personalized, physical touchpoint into the customer journey - and that emotional impact is what fuels referrals, reviews, and long-term loyalty. We're proud to bring this powerful new tool to the companies we serve."

- Josh Cates, CEO, Hero Marketing

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About IgnitePOST

IgnitePOST helps businesses create magic moments for their customers. Our real pen and ink handwritten notes cut through the digital noise to surprise and delight customers exactly where they are in their shopping journeys.

Our software integrates with existing systems for easy set up and our robotics work at massive scale using ballpoint pens to give warmth to each note. This software-hardware combination generates perfectly timed and crafted moments that drive customers to action.

Learn more at www.ignitepost.com

About Hero Marketing

Hero Marketing is a full-service marketing agency built for the Home Services industry. With deep expertise in digital strategy, CRM automation, and performance marketing, Hero helps HVAC, plumbing, electrical, and pest control companies generate more leads, book more jobs, and grow more predictably.

Learn more at heromarketingagency.com