Improving Your Customer Outreach in 2020
Customer satisfaction can be the driving force for consumers to choose among their many options.
A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. Gone are the days where business is all about profit and closing sales. To be successful, you’ve got to help your customers fall in love with your business. The future is almost here, so how do you create experiences that wow? Revenue growth starts with customer loyalty, so how do you get it right?
FOUR PILLARS OF AN IMPROVED CUSTOMER OUTREACH STRATEGY
Before the internet, companies would sell their products and services in person or via the telephone. The world has changed since. A single click can now put you in touch with potential clients and influencers who play an important part in marketing your product or service. You know this.
But, did you know, there are key things to do in improving your customer outreach strategy?
ENHANCE YOUR EMAIL MARKETING BY PERSONALIZING THE MESSAGE TO RESONATE WITH VARIOUS CUSTOMER DEMOGRAPHICS
On average, your customers receive around 121 emails per day. With more people and brands vying for your customer’s attention, you need to make sure that your email stands out. In a study, it was found out that personalized emails deliver 6x higher transaction rates. Emails with personalized subject lines are 26% more likely to be opened.
Personalization is the core concept of customer engagement. Sending an email can be nearly as good as having a real conversation with a person. To use emails effectively, you should add personal touches to make it more personal and relevant. Emails with customized and targeted messages help build trust among customers and improve customer relationship and experience.
SET UP A CUSTOMER LOYALTY PROGRAM TO BUILD AND STRENGTHEN RELATIONSHIPS WITH PATRONS AND AVID CLIENTS.
Once you have connected with your customers, you need to identify the ones who are engaged and loyal and reward them for their behavior. Retaining customers is five times cheaper than acquiring customers. Moreover, existing customers are 50% more likely to get another product you offer.
You can reward your most loyal and frequent customers with free merchandise, rewards, coupons, or VIP preview of new products. With the proper customer loyalty program, you can convert your customers into brand ambassadors and advocates. Since modern consumers trust word-of-mouth recommendations over advertising, fostering loyal customers who will then speak out on your behalf is simply a smart business move.
CUSTOMIZE YOUR SOCIAL MEDIA GAME TO KEEP NOT JUST YOUR BRANDING BUT YOUR RELATABILITY TO YOUR CLIENT BASE.
Social media is a powerful tool to build and maintain relationships with new and existing customers. Your social media channels are not just marketing platforms to promote products and increase brand awareness, it is also a stage where you can build a solid fan base and grow your community exponentially.
Through social media, you can interact with your customers swiftly. Answer their questions, address their complaints, and thank them for their support. You can also promote user-generated content on your social media channels. Having regular conversations with your community is one of the best ways to offer real value and increase your customer engagement.
INCREASE YOUR AVAILABILITY BY AUTOMATING YOUR EMAIL AND OTHER OUTREACH CAMPAIGNS.
As your customer base grows and the buying cycle gets more complex, maintaining a one-on-one interaction will become more challenging and arduous. According to a report, 68% of customers leave because they feel brands are indifferent to them.
This is where marketing automation comes to the rescue. Automation helps you to maintain engagement with your customers on their preferred channel and time and sustain your connection and customer support. It is a proven tool to boost user experience, sales, lead generation, and customer retention.
No doubt, a satisfied customer is a happy customer. Prioritizing your customers leads to enhanced customer experience which translates to business sustainability and success.
Customer experience is not just some catchy business term; it is a necessity in today’s ever-changing, customer-driven world. It is estimated that businesses lose 75 billion dollars a year because of poor customer experience.
This can be greatly avoided by implementing strategies such as email personalization, customer loyalty programs, social media engagements, and marketing automation. We know a bit about this here at IgnitePost.
Get started today to increase your sales & revenue and improve your customer outreach for new leads, existing clients, and previous customers.
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