THE BENEFITS OF AUTOMATED, PERSONALIZED MARKETING

“Automated, personalized marketing is the key to eCommerce”

People might think that a handwritten card is old-school and not likely to catch people’s attention. But that’s exactly why sending one can be so successful in this time and day! People aren’t expecting a physical card addressed specifically to them. They’re expecting repetitive emails, ads, and commercials, all of which will be deleted or blocked immediately. Digital marketing has completely saturated the web to the point it is nothing more than irritating background noise. In fact, the average customer receives about 5,000 sponsored messages on a daily basis and most go unread. Don’t believe me? Well, how often have you used an adblocker? The answer is probably quite often!

So, receiving a card in the mail can be an unexpected thrill! When something is rare, not only does it become more attention-catching, but it also becomes more valuable. In fact, giving, receiving and handling tangible objects is an integral part of the human experience. People value something they can see and touch 24% more highly than something they can only see. 57% of customers have said that receiving mail mentioning experiences they’ve had with the company makes them feel more valued. It’s a more genuine two-way relationship between brands and consumers, and more importantly, it can reinforce your values and provide a free stream of advertisement as receivers share the message to other members of their household and community. Provide a positive reason, such as a promotion or special offers, and you can easily increase your referral rates and customer leads!

“Handwritten cards set small businesses apart from their competition”

One business, Service Moxie, uses IgnitePost for SendJim because they recognize the benefits of handwritten cards as a unique and incredibly customizable method of communication. Combining both modern-age technology with a format of the past has made users stand out in a sea of digital and repetitive marketing tactics. A beautiful card with customized messages catches people’s attention because of how rare it is and how nice it is to know that a company took the time to write a message especially for you.

“We love using IgnitePost because it keeps our customers on the cutting edge of technology and ultimately gives them a competitive advantage. Giving them that edge over their competition is what we are all about!” - Daniel, CEO of Service Moxie

WHO IS SERVICE MOXIE?

“We put small businesses first.”

Service Moxie’s motto is to help small businesses, typically those in home service, be successful. Founded in 2012 by Josh Latimer and Chris Philips, Service Moxie was originally meant to help market the duo’s window washing business, which rapidly grew into one that generated $150,000 a month! From their own experiences and connections within the industry, the founders then expanded Service Moxie’s product line in a bid to help other small business owners become equally successful. Now, the company is the parent company to multiple software tools: Automate Motivate, Revenue Buddy, SendJim, and two educational courses to teach owners how to make it big!

SendJim is Service Moxie’s sales and marketing automation platform that makes it easy to create custom automatic workflows. The platform provides a variety of communication tools so that businesses can automate their marketing (outreach) strategies, making it possible to redirect resources to other tasks. Using their tools, which include direct mail postcards, handwritten notes, text messages, and emails, users can connect with their clients faster and easier. Let’s say you’ve completed a job and now you want to follow up with your client or build a stronger relationship for future opportunities. With SendJim, you can send an automatic text message and ask them for a review or referral. Or, you can send a handwritten card to check in on your work!

Fun fact: IgnitePost is the handwritten card provider for SendJim, so we provide all the cards ordered by customers using that feature!  

INTEGRATION WITH IGNITEPOST

“Automation makes things easy!”

Service Moxie has uniquely set up their marketing platform, SendJim, and integrated our services in a white label fashion. In other words, the company has built a way for their customers to create, preview, and send IgnitePost's handwritten cards. With four steps and access to our API, they've created a win-win scenario for everyone! Customers get to use beautiful, handwritten cards and improve their brand reputation, Service Moxie provides a unique marketing feature, and IgnitePost, of course, gets business.

White labeling IgnitePost's services provides Service Moxie with multiple beneficial opportunities. First, their unique integration has allowed them to augment the SendJim service by expanding their array of offerings. Instead of being limited to text and email, which often get blocked or unsubscribed, customers using SendJim can send cards in an automated and repeatable process. Second, Service Moxie was able to provide more features, thereby attracting more customers to their services and expanding their customer base. Instead of simply using our API to trigger handwritten notes (which is another method to take), Service Moxie has taken it a step further and used our API to provide a whole suite of functionality their site would not have had normally. Furthermore, white labeling IgnitePost is an easy process. Four steps, a few calls, and perhaps 15 minutes of your time - for very little work and very little cost, you can obtain an entire revenue center and power an entire marketing tool.

In addition, white labeling IgnitePost is a very upfront integration that allows Service Moxie to connect with customers more directly. Customers using SendJim can take advantage of IgnitePost's functionality without ever leaving the SendJim website. It's an arrangement that saves time and energy on the customer’s behalf and improves the brand reputation of SendJim. In fact, most customers don't even know they are using IgnitePost in the background, making white labeling a truly unique way of automating marketing.

An API is not the only method of integration IgnitePost offers, however! We are also connected to Shopify, Zapier, and other services like Ship Station. So whatever tool you use, you can connect to us, automate, and get all of our services without doing as much work as you might think.

CUSTOMER FEEDBACK & IMPACTS

So, does white labeling really work? According to customer feedback, it definitely does! In fact, providing the option to send handwritten cards is one of the most used communication methods in SendJim.

“When customers saw these cards, they were blown away. As a matter of fact, so was I when I first saw them. Since launching this integration, we have seen a steady increase in card volume, which indicates that cards are generating an ROI above other options like email, text, etc.” ~ Daniel, CEO of Service Moxie

Interested in learning how to provide IgnitePost’s handwritten cards on your website? Check out how you can integrate our API by clicking below and getting a how-to-guide!

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