Trades Holding Company

BACKGROUND

Trades Holding Company operates several leading home service brands, including Mr. Rooter®, Mr. Electric®, and AireServ®, serving homeowners across multiple markets. With thousands of completed service calls each year, maintaining customer relationships long after the technician leaves is essential to driving repeat business and maximizing customer lifetime value.

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‍CHALLENGE

Every completed service call creates an opportunity for future business, but only if customers remember who to call.

Like many home service companies, Trades Holding Company wanted to ensure that when customers needed plumbing, HVAC, or electrical service months later, they would immediately think of the company they had already trusted instead of searching online and potentially choosing a competitor.

The challenge was finding a way to consistently stay top-of-mind without creating additional work for office staff.

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THE IGNITEPOST SOLUTION

Trades Holding Company integrated IgnitePOST directly with ServiceTitan, automatically sending personalized handwritten thank-you cards after completed jobs. Using ServiceTitan's reporting functionality, the team was able to fine-tune exactly which customers receive cards, triggering mail only for customers above a specified spend threshold while continuing to use their existing workflow.

To further extend the impact of every mailing, Trades also leverages IgnitePOST's insertion services by including a branded refrigerator magnet inside each card. The magnet encourages customers to place the card on their refrigerator, keeping Trades Holding Company's brands visible and top-of-mind long after the service visit. This ongoing visibility helps ensure that when homeowners need future plumbing, HVAC, or electrical service, they immediately think of a trusted provider instead of searching for a competitor.

The insert also creates valuable cross-selling opportunities. By highlighting Trades Holding Company's family of home service brands (including Mr. Rooter®, Mr. Electric®, and AireServ®) customers become aware of additional services available to them, helping increase cross-brand awareness and driving more repeat business across the company's portfolio.

The result is a fully automated customer retention program that strengthens relationships, reinforces brand recognition, increases cross-selling opportunities, and keeps Trades Holding Company top-of-mind long after every service visit.

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THE RESULTS

Over the past year, IgnitePOST helped transform simple thank-you cards into measurable business growth.

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Customer Engagement

2,029 inbound calls generated.

1,995 qualified lead calls, demonstrating strong customer re-engagement.

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Business Impact

1,537 jobs booked across Trades Holding Company's home service brands.

48% booking rate, converting nearly one in every two qualified opportunities into completed work.

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Financial Results

Nearly $400,000 in direct revenue generated.

Approximately $1.2 million in completed revenue.

‍17.4X return on investment (1,740% ROI)

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WHY IT WORKS

✔ Automated handwritten thank-you cards sent immediately after completed jobs

✔ Seamless integration with ServiceTitan using existing reporting workflows

✔ No additional administrative work required for office staff

✔ Keeps the company top-of-mind for future plumbing, HVAC, and electrical needs

✔ Reinforces trust through a memorable, personal customer experience

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CONCLUSION

Customer relationships don’t end when the job is complete, they’re just beginning.

By automating handwritten follow-up cards through Service Titan, Trades Holding Company created a scalable customer retention strategy that generated over 2,000 inbound calls, 1,500+ booked jobs, nearly $1.2 million in completed revenue, and an estimated 17.4X return on investment.

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ABOUT IGNITEPOST

IgnitePOST helps businesses automatically send real handwritten mail from ServiceTitan, HubSpot, Salesforce, and other CRMs. Companies use IgnitePOST to increase customer retention, referrals, reviews, repeat business, and lifetime customer value through personalized, automated, handwritten mail.

Ready to turn everyday customer interactions into lasting business growth? Discover how personalized IgnitePOST handwritten card campaigns can strengthen customer relationships, increase engagement, and generate measurable results. Contact us today to learn how IgnitePOST can help your business grow.

www.ignitepost.com

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