Everyone enjoys being appreciated and recognized for their work. For employees, praise and gratitude are ranked as the highest form of motivation by 67% of the workforce, superseding monetary incentives. When it comes to customers, 41% of companies that show appreciation and recognition see a significant increase in their customer satisfaction.

While we all understand the importance and purpose of thank you notes, why are many companies still missing the mark? When we do something for someone, we expect to hear a respectful thank you and never a dismissive “Well, anyways…”

But when companies forgo thank you notes or use a thoughtless digital form, they show their customer that they have little regard for them. This leaves customers open to being stolen by competitors that are willing to go the extra mile.

WHY PEOPLE FORGO THANK YOU NOTES

So why do so many companies not use thank you notes? When we think of writing thank you notes, we often think of the time we do not have and the effort we would rather dedicate to something else. But what we should think about when it comes to writing thank you notes is how valuable they are to retaining business and building customer loyalty.

While some companies' problem is that they do not send any thank you notes, other companies are struggling because they send the wrong kind of messages. Mass emails and or templated LinkedIn memos show that you are thinking, but are thinking more about yourself and less about your customer. These obstacles provide room for a new group of businesses to grow, utilizing an amazing service that makes personalized, handwritten thank you letters easy, fast, and affordable.

HOW IGNITEPOST MAKES WRITING THANK YOU LETTERS EASY

IgnitePost offers the best options for thanking customers. With IgnitePost, you can create customized thank you notes with our handwritten letters. Psychologists have observed that through human evolution, we are wired to value personalized, physical objects. This gives handwritten letters a massive advantage over their digital counterparts. Emails do not feel special, but handwritten letters do. Americans only receive 10 pieces of personalized handwritten mail per year, and 95% of people feel positive about handwritten letters. This makes handwritten cards highly favored and with their 99% open rate, highly effective. IgnitePost has a Shopify extension that is easy to set up and use and makes sending handwritten thank you letters seamless. Setting up handwritten letter campaigns is cost-effective, yields higher ROIs, and has low to zero ongoing time commitment.

Besides the benefits to you and your company, IgnitePost’s handwritten thank you letter services also benefit your customers. With genuine and thoughtful handwritten letters, customers experience the principle of reciprocity, prompting them to return the behavior of giving through incentive, customer service, complaint resolution, and more. Thank you letters also build customer loyalty, and retaining loyal customers is crucial to a successful business. It costs 25 times more to acquire a new customer than to retain an existing one. IgnitePost’s client PurePlates saw an 11x ROI with IgnitePost’s handwritten card services. Similarly, Development Consultancy thoughtbot saw 10x ROI along with multiple inbound requests for proposals.

THE POSITIVE CUSTOMER EXPERIENCE

As most companies understand the purpose and good-natured spirit behind thank you notes but still forgo them, using IgnitePost gives your company a leg up. Better yet, your advantage comes at little cost and minimal time to receive highly effective drip campaigns, an expanded customer loyalty base, and an impressive ROI. The results of sending thank you notes make them worth the effort, and with the help of IgnitePost, you can reap all of the benefits while barely lifting a finger.

LEARN MORE

IF YOU’RE NOT READY, LEARN MORE ABOUT HOW SUCCESSFUL ECOMMERCE STORES ARE…

• Build Customer Loyalty with IgnitePOST
• Use IgnitePOST to Get Referrals
• Gain More Reviews with IgnitePOST
• Capitalize on the Relationship-Centric Era with IgnitePOST

‍