5 Best Integrations for Shopify
Shopify is a great way to generate more revenue per customer from your online store. By connecting IgnitePost to your Shopify store, you can recover high-value abandoned carts in the most effective way possible. There are many aspects to consider when thinking about which integrations you will need for Shopify.
Shopify is a great way to generate more revenue per customer from your online store. By connecting IgnitePost to your Shopify store, you can recover high-value abandoned carts in the most effective way possible. There are many aspects to consider when thinking about which integrations you will need for Shopify. But first, it's helpful to think about which factors are critical when running a business, like, analytics, email marketing, loyalty programs, the sales funnel, and revenue management.
Analytics is key to any business. Without analytics, it is tough to make an informed decision on where to go next. One great tool that MANY companies use is Google Analytics. Google Analytics is free and helps you track pretty much anything that is on your website. You can also understand your customer's behavior once they are on the site to help you make better decisions on how to improve your website. Another easy step is to enable enhanced eCommerce tracking, which can be fed into your Google Analytics account.
- Email Marketing
With eCommerce, there are usually two different types of emails, transactional and nurturing emails. Both are important. Mailchimp is a great integration tool that many companies use. It allows personalized products recs to customers from their previous purchases. Mailchimp also tries to give a range of customers' age and gender, based on what they buy. Abandoned cart emails can also be automatically set up with Mailchimp when someone leaves their cart and does not convert.
- Loyalty Programs
For small businesses, it can be hard to compete with mega-companies like Amazon. So an easy tactic to implement is loyalty programs. In other words, reward your most loyal customers when they repeat their purchases. An excellent integration tool for loyalty programs to use is smile.io. They have an app that tracks the customer's purchases and also keeps them engaged over time. This way, it will get them to buy more products from your online store.
- Sales Funnel
You can have the most fabulous products globally, but it still has to be easy for your customers to buy them. This process is called the sales funnel. A great newer tool to use to help with your sales funnel is the Facebook messenger add on. This tool is great since many people already use Facebook messenger. It is truly a tool where the business has to do very little to get you to the website. Customers could be talking with a friend on Facebook messenger, and they might mention a brand or product, and just like that, you have another customer ready to check out.
- Revenue Management
In today's world, reviews are everything. In an instant, you can have a review that gets you thousands of clicks to your website or makes them never want to click. Yotpo is a great tool and a social review platform that integrates very well with Shopify. It lets you customize widgets and helps you keep your email marketing efforts on brand.
There are many tools to consider for Shopify integration, but first, keeping in mind which aspects of your business are most valuable to you can be a great first step. Read here to learn more about how to improve your Shopify store.
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