Communicating and building relationships with existing and prospective clients is essential to any and all businesses. This need for connection has inspired many different marketing tactics, but some are more effective than others. Handwritten cards have the highest chance of being opened and read compared to other outreach methods, as they have a 99% open rate. With guaranteed impressions, handwritten letter services are perfect for every business and its unique needs.

CUSTOMIZABLE MESSAGING

Every business is different, having unique specialties, personalities, and operations. So how can handwritten cards be an effective marketing tool for all businesses? For one, they are customizable. You write your own message with your company’s tone and personality. You may be thinking, email campaigns can communicate a customized message too. True, but most adults receive numerous customized emails every day from different companies, reminding them that they are one of many on an email list. Handwritten letter services are more than just customizable; they are also far more personal and authentic.

PERSONAL AND AUTHENTIC COMMUNICATION

The average American receives 10 pieces of personalized mail a year. Being one of ten letters is far better than being one of hundreds or thousands of emails. Meanwhile, 95% of people feel positively towards handwritten letters. Using letter services allows you to stand out among the few and favorable. Sending letters instead of emails makes customers feel valued and thought of, which builds customer loyalty and leaves a lasting impression on your clientele.

HANDWRITTEN CARDS FOR EVERY NEED

So how do you know if handwritten cards are right for your business? Well, that’s the great thing, handwritten cards are fitting for all messaging purposes. You can use your letters for anything your email campaigns would say: abandoned cart reminders, customer loyalty programs, discount messages, and more. Handwritten letter services are also perfect for thank you letters that you yourself won’t have to write. Card services are also perfect for reaching out to new or prospective customers.

QUICK, EASY, AND EFFECTIVE MARKETING

Here is some more good news, handwritten cards are easy to use, save you time and effort, and offer higher response rates and improved ROIs. Setting up your letter campaigns involves three easy steps and on average takes only three minutes to set up. IgnitePost does all the heavy lifting while you get to reap the rewards. Speaking of rewards, IgnitePosts’ letter services see 21.3x higher response rates than average email campaigns. At the same time, IgnitePosts’ clients saw an 11x return on investment with their letter campaigns. You can’t beat easy and effective!

IN CONCLUSION

Handwritten letter services can make your business stand out and be seen favorably by your customers. At the same time, IgnitePost can effectively boost your success with its easy and statistically proven methods.

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