Referrals are beneficial to businesses for numerous reasons. Referred customers often become loyal customers, referrals increase your closing rates and your overall sales, referrals can lead to more substantial sales, and they cost very little for your company. With so many benefits, it makes sense why referrals are valued and desired by companies. However, since referrals ask your customer to do something for you, it is imperative that you ask for a referral correctly.

PERSONABLE MESSAGING

Your referral requests need to be very personable and sincere. A handwritten note asking for a referral is far more thoughtful than a mass email. Since a referral is asking people to personally vouch for your company, it is essential that they feel connected to you and seen as a valued customer. If your message is anything less than thoughtful, you will not succeed in getting a valuable referral.

EFFECTIVE MESSAGING

Handwritten letter services have higher open rates than email campaigns. Campaign Monitor reported that a successful email campaign should see open rates between 15-25%. Meanwhile, IgnitePost saw a 99% open rate with their handwritten letter services. With a handwritten note in the mail, your message is far more likely to be read. If you made the message personable, then the recipient is going to think about your request and see your company in a positive light. This makes direct mail campaigns the most effective form of marketing campaigns.

DIRECT MESSAGING

The other benefit of using handwritten letters to ask for referrals is that the format is direct and concise. The very nature of using cards leads writers to craft short requests making sure that their requests stay simple. This is why you have to be very clear about what you want and why you are writing. In your referral message, you can also include a personalized referral code that recipients can use to make them happy.

IN CONCLUSION

With handwritten letter services at IgnitePOST, you can successfully ask for referrals. The intimate, compelling, and concise nature of a handwritten letter is the perfect way to deliver your message. Better yet, using handwritten letters to ask for referrals is cost-effective and is 30x more effective than its digital counterparts, ensuring that you will build your loyal customer base and increase your overall sales through your referral initiative.

LEARN MORE

IF YOU’RE NOT READY, LEARN MORE ABOUT HOW SUCCESSFUL ECOMMERCE STORES ARE…

• Build Customer Loyalty with IgnitePOST
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• Capitalize on the Relationship-Centric Era with IgnitePOST

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