eXp Realty Iowa Broker, Holly Brink, Elevates the Real Estate Game Using IgnitePost
It’s not just customer loyalty that’s critical in the real estate industry, it’s brand loyalty. Customers are drawn to real estate agents who differentiate themselves in the marketspace with clean, welcoming branding, but so are fellow professionals.
eXp Realty is a full-service real estate brokerage, providing 24/7 access to collaborative tools, training and socialization for real estate professionals through its 3-D, fully-immersive, cloud office environment. Leaving behind the brick and mortar office, more than 31,000 agents in the US utilize eXp’s software. eXp helps real estate professionals elevate their game. By providing technology integration to help track leads and create marketing materials, eXp gives their agents the resources they need to build their own personal brand - agents like Holly Brink.
A NEXT-GENERATION REALTOR
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters in Fast Company
Holly is more than a realtor. She’s a hustler, stretching her personal brand far beyond a typical career in real estate. Holly uses her platform not only to reach eager home-buyers, but also newly licensed agents in need of a mentor. She began her career climbing the ladder in property management over in Arizona. After earning her real estate license, she moved to Iowa where she joined eXp Realty. Since then, she’s become an authority in the world of real estate. Through her website, Hustle with Holly, she offers free real estate training to wide-eyed new professionals and over on YouTube she gives audiences an inside look at new homes on the market, as well as tips on home-buying. Holly is the next-generation realtor. She takes marketing seriously. To be successful in the real estate game, she knew she had to build a brand for herself and carve out a space for that brand in her local community. She knew she had to stand out to her customers and fellow professionals alike.
It’s not just customer loyalty that’s critical in the real estate industry, it’s brand loyalty. Customers are drawn to real estate agents who differentiate themselves in the marketspace with clean, welcoming branding, but so are fellow professionals. Holly knows this and capitalizes on it by using IgnitePost’s personalized, handwritten direct mail service. When a new agent or broker joins the eXp team, Holly shoots them over a handwritten note using IgnitePost. The gesture is more than just a warm welcome, it’s exemplary of one of eXp’s core values: community.
WELCOME TO EXP
eXp’s vision is to facilitate a global community designed, powered and owned by their agents and partners, thus transforming the real estate experience. The platform has all the bells and whistles, even training their agents through a virtual online world in which their avatar interacts with professionals from all over the country, but Holly knows a human touch can go a long way. When she sends a letter using IgnitePost, she’s telling her new team members that she’s there for them, that she cares about them and that she’s ready to be their mentor. A letter from IgnitePost reinforces eXp’s core values, as well as Holly’s own personal brand as a leading voice in the real estate community.
WHY PERSONALIZATION MATTERS
“I’m most passionate about personalization. I firmly believe that personalized experiences with brands will drive loyalty and relevance for customers in the future.” - Katrina Lake, CEO of StitchFix
The digital era ushered in a host of new technologies, including a range of platforms that eXp employs to elevate the real estate experience, but we can also use technology to build an offscreen human connection. This is exactly what Holly did. By utilizing IgnitePost, she greeted her new team members in a mindful, human way. Real estate agents thrive by making real connections with families to find them their dream home. So why shouldn’t these same professionals use this mindset when welcoming their colleagues to their dream job?
READ THE FULL EXP REALTY CASE STUDY HERE!
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