Success story
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4
 min read

How Mobile Pocket Office Uses Automation and Real Human Touch Points to Create a Winning Combination

Automation can free up manpower for networking. Rather than doing the same menial task over and over again, employees can instead focus on customer acquisition. And with all the advances made in the past decade, there are now more ways to reach larger audiences, including social media and other digital tools. But there is still one major issue preventing a successful sale: Personalization.

How Mobile Pocket Office Uses Automation and Real Human Touch Points to Create a Winning Combination

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Who is Mobile Pocket Office?

"Be human where it counts, otherwise automate!"
- Josh Ovett, CEO of Mobile Pocket Office

Mobile Pocket Office (MPO), founded by Josh and Sam Ovett, is a consulting company that helps clients automate sales and lead generation processes. The fun-loving father-and-son duo identify processes that can be automated, advising clients on when and how they should alter their methods. With backgrounds in business strategy and science, the Ovetts know how to make technology work for them! In fact, with their help, clients have been able to increase their efficiency and productivity. Small businesses scale in size more quickly, medium businesses are able to reduce payroll expenses, and large businesses can strengthen essential infrastructure. Most importantly, all of MPO's clients are able to redirect valuable talent, now freed up, to a much more necessary task: building strong, lasting customer connections quickly.

Meet Sam (Left) and Josh (Right) Ovett, the founders of Mobile Pocket Office (MPO).
Meet Sam (Left) and Josh (Right) Ovett, the founders of Mobile Pocket Office (MPO).

The Importance of Personalized Automation in Sales

"…Leveraging Automation. Think Different | More Profit | Less Hassle"
- Mobile Pocket Office Blog

Automation can free up manpower for networking. Rather than doing the same menial task over and over again, employees can instead focus on customer acquisition. And with all the advances made in the past decade, there are now more ways to reach larger audiences, including social media and other digital tools. But there is still one major issue preventing a successful sale: Personalization.

It's not enough to quickly contact potential customers in mass. After all, how many times have you turned on ad-block or deleted a random email in your inbox? Probably quite frequently. To acquire and retain customers successfully, a business needs to first catch attention, and then form strong relationships with its customers. In other words, you have to show people that (1) you want to help them, (2) you sympathize with their struggles, and (3) your offering actually solves their problems. You also want to make it clear that you want to listen to their thoughts and appreciate the connection. Personalization is the best way to meet all those requirements.

There are a few ways to achieve personalization in your sales.

  • You can personalize a message by tailoring the content to be unique.
  • You can personalize the style and format of your messages to be attention-catching or interesting to your target audience.
  • You can personalize the timing and delivery of your message.

IgnitePOST offers services with all these capabilities and more.

How IgnitePOST Provides MPO with Automation and Personalization:

"Using IgnitePOST allows us to scale and do the right things at the right time"
- Josh Ovett, CEO of MPO

For their business operations, the Ovetts have used IgnitePOST to create and send customizable notes to their clients quickly and easily. The duo are constantly blown away by how "crazy easy" it is to send the messages they want with our services. In less than 10 minutes, they can write messages for multiple clients in a format and time of their choice, all with little fuss, effort, or confusion. It says a lot when these advanced tech integrators are impressed.  

The Ovetts have also used IgnitePOST services as part of their Ontraport CRM Sales and Marketing automation. To enhance MPO’s multi-step customer experience process, they send a personal handwritten thank-you note to new customers making a payment. Customers who order more of their products/services or leave personal comments on MPO’s website receive an IgnitePOST handwritten card as well. Josh and Sam also like to send notes to form stronger, more heartfelt connections with their clients or follow up on hot, potential leads who don't respond to emails, texts, or phone calls. As Josh notes, the integration of IgnitePOST into this follow-up process has been particularly useful. MPO is now able to automatically schedule calls 4 days after a client receives a note, making it easier for sales representatives to reach out.

The Ovetts have even taken advantage of IgnitePOST's Zapier app, using it to set up their messaging application virtually anywhere regardless of their client’s online setup.  

To help everyone out, we put together a FREE step by step playbook showing you just how easy it is to connect Ontraport to IgnitePOST!  If you click below, you can download that playbook and get the same automation used by MPO!  You’ll be up and running in less than 5 minutes!

DOWNLOAD THE ONTRAPORT | IGNITEPOST PLAYBOOK

Why is IgnitePOST Used So Frequently By MPO and Others?

"Most people these days find getting a letter in the mail unique, and are blown away with a personalized handwritten note. Most people rarely get a real birthday card, just an email or post on Facebook."
- Josh Ovett, CEO of MPO

This very reason highlights why IgnitePOST's messages are so special and attention-catching. Our notes leave behind a more lasting impact than other simple and impersonal ways of contact. And so far, from what the Ovetts are noticing, their clients definitely appreciate the notes they receive.

"That was so thoughtful of you to send that note"
- A customer from MPO

Furthermore, the Ovetts have seen an increase in referrals by 15%! And there is no wonder why! Clients of MPO are enjoying the IgnitePOST integration and are seeing great success. One client, a high-end couple offering 1-on-1 coaching, commented: "Our customers get a personal note after each session, and it really seems to cement the personal relationship."

So, for those looking to make more engaging and successful sales, take some inspiration from MPO and check out IgnitePOST! Perhaps their success will be yours next!

If you want to replicate their success, we’ve done all the legwork for you. Click here to download the step by step playbook and you can be sending automated handwritten cards in less than 5 minutes!

ABOUT IGNITEPOST

IgnitePOST helps brands create magic moments for their customers. Our real pen and ink handwritten notes cut through the digital noise to surprise and delight customers exactly where they are in their shopping journeys.

Our intelligent software integrates with existing systems for easy set up and our robotics work at massive scale using ballpoint pens to give warmth to each note. This software-hardware combination generates perfectly timed and crafted moments that drive customers to action as our above industry average conversion rates show.

Interested in learning more or seeing how we can help you hit your goals? Contact us today: support@ignitepost.com


IgnitePOST Team
Verified writer
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