Direct mail
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3
 min read

Increase the Open Rate of Direct Mail

While sending direct mail can be a good way to reach out to potential and returning clients, just like emails, it can end up ignored and in the trash. The challenge is to differentiate your direct letters from the other endless amounts of mail people receive, so here are a few ways to increase the open rate of your direct mail.

While sending direct mail can be a good way to reach out to potential and returning clients, just like emails, it can end up ignored and in the trash. The challenge is to differentiate your direct letters from the other endless amounts of mail people receive, so here are a few ways to increase the open rate of your direct mail.

DON’T SEND SPAM

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One of the main ways of increasing the open rate of your direct mail is to differentiate yourself from the overwhelming amount of spam that people receive. Most people will take one look at this spam mail and instantly throw it in the trash, so it is imperative to try and make your direct mail appear important and unique when compared to the other mail they receive.

There are several ways to make your direct mail different from spam. For example, you can add a stamp to your mail. Many people associate stampless, prepaid envelopes with spam mail, so appearing different from those can increase the likelihood of them taking the time to open it. You can experiment with different changes, but in order to increase the open rate of your direct mail, it is imperative that what you are sending does not appear as junk. Furthermore, avoid sending too many letters in a short period of time, as people will get annoyed with a large amount of mail, and will be less likely to open your letters.

BE PERSONAL

Another great way to increase the open rate of your direct mail is to make what you are sending personal. If the receiver sees the letter as personal, they are much more likely to spend the time opening it and reading its contents. Furthermore, since spam mail is incredibly impersonal, distinctive letters work to differentiate themselves from spam.

There are several ways you make your direct mail more personal, but one of the best ways to do so is to handwrite it. Handwriting instantly makes the direct mail look personal, as almost all spam mail is typed out. Furthermore, handwriting gives the impression that you took the time to write the letter, making it more likely they will spend time opening it.

BE UNIQUE

A great way to make your direct mail stand out and be more likely to be opened is to make it unique. One of the best ways to do this is to alter the size and color of the envelope you are sending. Large envelopes easily catch the receiver’s attention and make it more likely that they will perceive it as important.

CONCLUSION

Despite the presence of online communication, direct mail is still incredibly significant and can produce positive results for businesses. However, in order to get the benefits direct mail can provide, you need to ensure that your mail is being opened and read. The best ways to make your direct mail stand out are to be personal and unique and avoid sending spam. Doing this will ensure that your letters stand out to the receivers, making it more likely they will take the time to read what you send.

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IgnitePOST Team
Verified writer
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