Back Story

Northwestern Mutual is a financial service organization that provides consultation on wealth and asset income protection, retirement planning, investment advisory, as well as estate and business planning. It’s an organization that prides itself on it’s values: doing right by clients, keeping their promises, and providing the greatest value at the lowest cost. They lead the industry in giving back to their policy owners and take a personalized approach to helping each of their customers.

The Challenge

Northwestern Mutual wanted to increase its customer base by reaching out to prospective clients to whom they knew they could provide added value. They wanted to make a great impression and reach out in a way that conveyed their core values and beliefs. That meant mass digital outreach via email or digital marketing wouldn’t meet their needs at all. They felt an impersonal approach like that would provide a bad first impression and deter potential clients.

The Solution

Northwestern Mutual knows that each client’s needs are unique to that individual. So when it came to reaching out to prospective individuals, they wanted an approach that was also unique to each individual. After all, Northwestern Mutual is about helping people achieve their goals in way that is custom tailored to each person.

The approach? Use IgnitePOST as a prospecting tool to cut through the sea of digital noise. Northwestern Mutual used the IgnitePOST service to send a personalized message and photo gift to each prospective client they were trying to reach.

The result? Northwestern Mutual was able to cut through the digital noise and actually reach their prospective customers in a much more effective way. It’s well known that physical outreach is 30X more effective than digital outreach. The personalized photo enabled Northwestern Mutual to connect with each person and instantly convey their corporate values, while also delivering their message. A win-win scenario all around. The best part? By using IgnitePOST, it didn’t impose any extra workload on the team at Northwestern Mutual!

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About IgnitePOST

IgnitePOST helps brands create magic moments for their customers. Our real pen and ink handwritten notes cut through the digital noise to surprise and delight customers exactly where they are in their shopping journeys.

Our intelligent software integrates with existing systems for easy set up and our robotics work at massive scale using ballpoint pens to give warmth to each note. This software-hardware combination generates perfectly timed and crafted moments that drive customers to action as our above industry average conversion rates show.

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Interested in learning more or seeing how we can help you hit your goals? Contact us today: support@ignitepost.com

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