Direct mail
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3
 min read

Utilizing Direct Mail to Increase Customer Retention

With everything the world has gone through in 2020, many companies are thinking about retaining their customers even more so than in previous years. Rethinking or revamping marketing strategies to focus more on direct mail can help increase customer retention. Direct mail allows you to be more personalized, which helps get a higher retention rate among your customer base

With everything the world has gone through in 2020, many companies are thinking about retaining their customers even more so than in previous years. Rethinking or revamping marketing strategies to focus more on direct mail can help increase customer retention. Direct mail allows you to be more personalized, which helps get a higher retention rate among your customer base.

HOW CAN DIRECT MAIL BE USEFUL?

Direct mail can help you be more creative and personalized when interacting with customers. Some people think that with all the technology we have now, why send direct mail when you can send an email? Many people feel more excited when they receive a handwritten letter in the mailbox instead of a new email in their inbox from another company, even if they like that company. Direct mail shows that you are putting in the effort to make a customer feel more special. Also, unlike email, with direct mail, you can’t just delete it. That means the company's sentiment is more long-lasting.

Additionally, MailChimp explains how "direct mail can also reach a wider demographic than electronic advertising if your target audience is less likely to use social media or email." Direct mail can even turn some people into customers who may not be in your target audience. Direct mail also increases open rates, response rates, and ROI.

WHY IS CUSTOMER RETENTION NECESSARY?

Every good marketer knows that keeping your customers happy and engaged is a must, and keeping existing customers is usually much easier and much less expensive than acquiring new ones. So don't forget to give your existing customers just as much thought as you give to your future customers.

When you spend time trying to develop a strong relationship with a customer, you want to make sure they are getting consistent, personalized communications from you.

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HOW CAN DIRECT MAIL HELP RETAIN CUSTOMERS?

Direct mail can help you target exactly who you want. You may just target a specific age range and region in digital advertising, with direct mail you can send to anyone. A chart from marketingcharts.com shows that direct mail outperformed paid search and online display.

It also helps you build loyalty with your customers. If they see you sending periodic direct mail messages that are personalized, they will feel more catered to, and it's a great way to renew old customer accounts that maybe don't use their email as often as you might think.

HOW DOES THIS HELP BUSINESS OWNERS?

When thinking of handwritten letters, it's easy to believe that this will take a lot of time. However, it can be quite time-saving with IgnitePOST. At IgnitePOST, we write, package, and ship to your customers! This also allows for many different ways to be creative when trying to reach and interact with your customers.

Taking a more creative and personalized approach to your marketing strategy can help you retain customers. Utilize direct mail as a critical source of marketing strategy to keep your customers engaged.

IgnitePOST Team
Verified writer
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