While reviews may often go overlooked, they are an incredibly useful marketing tool that can greatly benefit your business. It is imperative that businesses encourage people to write reviews, and then utilize those reviews in a beneficial way. Reviews are one of the best forms of marketing, so here is why they are so important, and a few ways you can leverage them.

REVIEWS SIGNAL TO OTHER CONSUMERS

One of the most critical roles reviews play is letting consumers know the quality of the product or service you are providing. For example, if you have good reviews, they let potential customers know that it might be a good idea to do business with you. Essentially, positive reviews are a free form of marketing, as they are a former customer explaining why your business is high quality.

Reviews play a major role in which business customers choose to work with. Positive reviews help your business stand out from the rest, as they show that your business is high quality and has satisfied customers before. If a customer sees that your business has several positive reviews, they will be much more likely to work with you.

PUBLISH YOUR REVIEWS ON YOUR WEBSITE

One of the best ways to leverage your positive reviews is to put them on your website. Then when people visit your site, one of the first things they will see is the reviews and will therefore be more likely to do business with you. It was found in a 2020 study that 94% of people say that reading positive reviews increases the likelihood of them purchasing a businesses’ product or service, so it is essential for businesses to show off their positive reviews on their website.

ADD REVIEWS TO YOUR ADVERTISEMENTS

A great way to leverage positive reviews while also improving the quality of your advertisements is to incorporate your reviews into your ads. This can take the form of a personal anecdote from a customer about how much they enjoyed the product or service, or it can simply be a review from an online website, but putting reviews into your advertisements increases their persuasiveness, as it shows other customers why they should work with you.

ADD REVIEWS TO YOUR EMAILS

If you already have a strong email campaign, adding a positive review can make it even more persuasive and intriguing to the receiver. Just like with advertisements, a positive review in an email will show the receiver that your business is high quality, making it more likely that they both read the content of your email and purchase your product or service.

CONCLUSION

Reviews are an essential aspect of your business that need to be taken advantage of. As a form of free advertising, reviews show potential customers that previous customers think highly of your product or service. In order to make the most of customer reviews, it is beneficial to publish them on your website and social media pages and add them to your emails, as they will show potential customers that your business is worth working with.

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