Insights for winningdirect mail campaigns

While it is certainly important to always bring in new customers, managing to retain your existing customers is equally crucial. Customer retention has a variety of benefits, so here are a few reasons why you should work on bringing back your best customers.

Whether it’s messaging former clients or sending out cold emails to a group of potential customers, the open rate of your campaign will ultimately determine how successful it is. It is crucial to try and attain high open rates, and here are a few reasons why it is one of the most important metrics for your email campaigns.

While there are numerous factors that influence the open rate of emails, one of the most impactful and crucial elements is the email’s subject line.

While sending direct mail can be a good way to reach out to potential and returning clients, just like emails, it can end up ignored and in the trash. The challenge is to differentiate your direct letters from the other endless amounts of mail people receive, so here are a few ways to increase the open rate of your direct mail.

In a world dominated by online communication, social media is an incredibly effective and efficient way to reach out to your audience and engage with customers. Businesses need to be taking full advantage of the benefits social media provides, so here are a few ways to use social media to improve your Return on Investment (ROI).

For this 2-part series, we will be highlighting the various challenges that marketers face throughout the sales process, in e-commerce, agencies, and other lines of business, as well as clever solutions and insights that our experts contributed to help educate the market.