Bobby J Team

BACKGROUND

Led by Bobby Johnson, a longstanding figure in South Walton with over 25 years of real estate experience, this group of exceptional real estate agents is dedicated to delivering top-notch service and local expertise to their clients. Consistently completing over 50 transactions annually, this real estate team demonstrates their dedication to client satisfaction and their specialist knowledge in the luxury home market.

‍CHALLENGE

Today’s real estate market presents several challenges for realtors.  Some key hurdles are:

1.    High Interest Rates – Rising mortgage rates can deter buyers, reducing demand and slowing transactions.

2.    Low Inventory – Limited listings create competition among buyers but can make it harder for agents to find suitable options for clients

3.    Price Volatility – Fluctuating home prices make it difficult for both buyers and sellers to make confident decisions.

4.    Economic Uncertainty – Concerns about inflation, job security, and recession risks can make clients hesitant to commit.

5.    Longer Sales Cycles – Deals may take longer to close as buyers and sellers take more time to evaluate the market.

The real estate team currently markets on social media and also in a magazine local to their area.  Their main challenge is to get in front of as many people as possible. Success in this highly competitive environment requires a blend of personal branding, creative marketing, consistent relationship-building, and exceptional service.  

Their goal with handwritten notes is to stay in front of as many people as possible, keeping their name top of mind and generating more business.  Ultimately, the recipient will open and keep the card, becoming a client.  This leads to listings, repeat business, and business growth due to positive word of mouth.

APPROACH

IgnitePOST handwritten notes bring a powerful, personal touch that sets this team apart.  In a digital-heavy world, these handwritten notes feel authentic and memorable, showing genuine care and appreciation - helping establish deeper connections with clients.  Combined with Bobby’s extensive real estate experience and knowledge of the area, the Bobby J Team aims to position themselves as the trusted choice for all things real estate and making the process as stress-free as possible for their clients.

Real estate is about relationships, not just transactions.  Consistently targeting the same audience every 6-8 weeks with handwritten notes keeps this team top of mind and allows them to stay connected with their audience while providing value by sharing helpful market insights.

Card Examples

 May 2024

July 2024

September 2024

 January 2025

March 2025

RESULTS

After launching their handwritten note campaigns with IgnitePOST, the Bobby J Team saw promising results unfold weeks and even months after the cards were received. They’ve gotten great feedback from recipients regarding the cards. Recipients enjoy the personal touch.  

To date, the listings they’ve gotten from IgnitePOST’s handwritten card campaigns have totaled $3M.  To date, Bobby and team have sent a total of 4 campaigns for an investment of $8,566.65. Commission rates can vary, so taking the cautious approach, the ROI was calculated based on 3% commission, resulting in a total of $90,000 for an ROI of over 950%.

‍CONCLUSION

Research shows that only 20% of all emails sent are opened; however, handwritten notes are nearly always opened.  Being able to stand out and stay top of mind through handwritten notes that get magnetized on the refrigerator, give IgnitePOST clients the advantage over other agents.  

Messaging has been focused on Bobby’s experience and knowledge of the area, as well as providing value added services like home evaluations and one-on-one consultations.  By incorporating handwritten notes into their client strategy, the Bobby J Team have created genuine, memorable moments that foster trust and deepen relationships.  These personal touches not only make clients feel valued but also set the realtor and team apart in a competitive market.  It’s a simple yet powerful way to create lasting impressions – turning everyday interactions into magic moments that drive loyalty and referrals.

If you’re interested in learning more about our handwritten notes or setting up an API integration with your CRM, reach out and contact us today!  

www.IgnitePOST.com

support@ignitepost.com‍

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