Medical Teams International

BACKGROUND

Medical Teams International's focus is on delivering life-saving medical care to people in crisis, restoring health as the first step in restoring hope. They believe that every person deserves the chance for a better life. Their work spans across several countries, providing the following services: Disaster Response, Care & Connect Mobile Health, Refugee Medical Care, and Maternal and Child Health.

‍CHALLENGE

Nonprofit organizations work tirelessly to make a difference. One of the greatest challenges they face is securing consistent financial support. Attracting donors is difficult in a world with countless worthy causes competing for attention. Even when a donor gives once, getting them to give again—and stay connected to the mission—is an ongoing struggle.

Many donors give emotionally, in response to a story or moment. But after that moment passes, staying top of mind becomes tough. Without regular, meaningful engagement, donors may drift away, forgetting the impact they once helped create.

One particular challenge is connecting and engaging with the “forgotten middle” – individuals who are often overlooked by traditional outreach strategies. These donors consistently give but often don’t get the attention they deserve.  Keeping this group engaged and showing genuine appreciation is essential. They’re valuable supporters today, and with the right stewardship, they could become tomorrow’s major donors. The goal here is to retain them and help nurture their giving potential.

In addition, nonprofits often have limited resources, making it hard to keep up with personalized outreach or data management. Building relationships at scale feels nearly impossible—but it’s relationships that ultimately lead to donor loyalty.

To overcome these challenges, nonprofits require tools that enable them to build trust, express appreciation, and maintain connections.  

 APPROACH‍

Medical Teams International selected IgnitePOST’s handwritten notes to reach their donors in various practical and impactful ways including the following: 

• New Donor Welcome Program
• Thank You Notes for Vulnerable Donors
• Thank You Notes for Mid-Level Donors
• Anniversary Celebrations
• Crisis Response Invitations
• Prayer Requests Responses
• Donor Catch-Ups
• Holiday Cards

In addition to their campaigns, Medical Teams International also has an API Integration with Salesforce that creates and sends handwritten notes through the IgnitePOST platform.  This allows two systems to communicate automatically – no manual work required.  Here’s how it works:

• ‍Trigger in Salesforce – When a specific event happens (set by the user), the Salesforce integration automatically sends IgnitePOST the necessary information.
• ‍Data Sent via API – Via the IgnitePOST Sales Force integration, the contact’s name, address, and personalized message are sent from Salesforce to IgnitePOST.
• ‍Note Created & Mailed – IgnitePOST generates a handwritten card, written by our robots and fulfilled by our team - then mailed directly to your contacts.  From creation to delivery, we take care of it all, so you can focus on what matters most.
• ‍Status Updated in Salesforce– The integration also updates Salesforce, keeping your data clean, up to date, and your team informed.

Using the SalesForce integration saves time and money by automating outreach, ensuring consistent client follow-up, adding a personal touch without extra work, and keeping all communication tracked inSalesforce.  An added benefit is saving employees and volunteers from repetitive manual work, such as handwriting thousands of holiday cards; thus, freeing up their time for more enjoyable tasks.

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‍RESULTS

Medical Teams International continued to see a meaningful wave of responses weeks and even months after their cards were mailed. Whether from recipients who had set the note aside as a keepsake or those who felt the personal touch at just the right time, the sometimes delayed but powerful impact was clear.  Employing different fonts to reflect various personas allowed each message to feel distinct and personal – just like a note from a friend.

Medical Team International’s Vulnerable Donor campaigns have led to a re-engagement of $75,000.00.  To date, they’ve sent a total of 21 campaigns for an investment of $5888.40, resulting in an ROI of over 1,173% and an annualized ROI of over 450%!

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Another campaign, recognizing the anniversary of the Ukraine crisis, brought many supporters back into the fold – some who hadn’t engaged in quite sometime.  Not only did the cards spark heartfelt re-engagement, they led to larger-than-expected donations.

The added value extends well beyond donor re-engagement. These campaigns also playa crucial role in maintaining accurate donor records by helping organizations update addresses and capture other valuable recipient information. These results remind us that when gratitude is expressed personally and thoughtfully, it doesn’t just get noticed – it gets remembered.    

‍CONCLUSION

IgnitePOST’s personalized, handwritten notes are a powerful way for nonprofits to build stronger donor relationships.  By integrating with Salesforce, Medical TeamsInternational saves time, maintains consistent donor follow-up, and more effectively engages the often-overlooked “Forgotten Middle” – all without the extra work.

Handwritten notes can be tailored to suit different moments and messages.   These notes give nonprofits a versatile and heartfelt way to connect with donors and:

• ‍Show Genuine Appreciation:  A handwritten note feels more heartfelt than a standard email or printed letter. Donors feel truly seen and valued, which deepens their emotional connection to the cause.
• ‍Stand Out in a Digital World: Inboxes are flooded daily, but a handwritten note in the mail is rare and memorable.  It captures attention and leaves a lasting impression.
• ‍Strengthen Donor Loyalty:  When supporters receive a personal touch, they’re more likely to stay engaged and continue giving.  Gratitude leads to trust, and trust leads to a long-term commitment.
• ‍Encourage Word-of-Mouth Support:  Thoughtful notes can inspire donors to share their positive experiences with others, helping expand the nonprofit’s reach through personal referrals.
• ‍Boost Repeat Donations:  Donors who feel a strong emotional connection and personal recognition are more likely to give again – and often give moreover time.
• ‍Differentiate from Other Organizations:  A personal touch sets your nonprofit apart from others that rely solely on automated thank-yous or impersonal messaging.

If you’re interested in learning more about our handwritten notes or setting up anAPI integration with your CRM, reach out and contact us today!  

www.IgnitePOST.com

support@ignitepost.com

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