When it comes to cold outreach, the response rate is the most critical metric to measure because it's the best indicator that tells us whether our cold outreach is working or not.

When marketers think about open rates, they typically think of email. They want to know the number of opens they got from a given campaign over the number they sent minus the emails that bounced. This is the open rate for email campaigns.

Handwriting is an art form that we often neglect as we enjoy technology and communicating at the click of a mouse or the press of a button. We’ve already forgotten the thrill of receiving something handwritten and how much thought and effort a sender puts into it.

When you're looking to get more sales, build customer loyalty, or gain reviews, direct mail can help you achieve these goals. This is because, unlike emails or phone calls, direct mail is different. And due to its personability and uncommon use, direct mail also enables you to separate yourself from the competition.

With everything the world has gone through in 2020, many companies are thinking about retaining their customers even more so than in previous years. Rethinking or revamping marketing strategies to focus more on direct mail can help increase customer retention. Direct mail allows you to be more personalized, which helps get a higher retention rate among your customer base

Direct mail marketing has several advantages – including boosting brand recognition and soliciting sales. However, there are also a few drawbacks when a business engages in direct mail campaigns. But they can be avoided - just lookout for these common mistakes