Social media is an excellent tool to increase engagement and bring potential customers into your business. It can also serve as a great way to have good customer service. But there are many ways social media can be detrimental to your business if it's not done right. Here are some tips on social media mistakes you'll want to avoid.

Social media cannot stand alone. It must be a part of a marketing strategy – otherwise, it’s just like a runaway horse, headed nowhere. Your social media strategy needs to have these five aspects to achieve marketing success.

In digital marketing and eCommerce, the key is to keep on track and be consistently updated to stay relevant. Adapt and learn from these brands and personalities that have used eCommerce and social media to engage and build a huge, loyal following.

Many marketers use their personal social media platforms as well as their company’s platforms to post helpful marketing content. Here is a list of the best Instagram, Facebook, and Twitter accounts for marketers to follow.

Social media marketing is an important, even critical aspect of a business marketing strategy, but if not implemented carefully, your social media strategy can actually work against you. Your initial reaction might be to brush off this warning, to say that it doesn’t work that way. Not only does it, but if you’re that dismissive… you might be a victim.