Ecommerce
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4
 min read

5 Characteristics of Top Shopify Stores

With a strong Shopify store, ecommerce businesses can draw in a large range of new customers and convince returning ones to continue coming back, so here are 5 characteristics of top Shopify stores that could help improve yours.

Shopify is incredibly helpful and convenient for customers, as it makes online shopping fast and simple. It also benefits businesses, as it gives them the opportunity to reach a new audience of customers online. It is essential for businesses to have a strong Shopify store, as they can draw in a large range of new customers and convince returning ones to continue coming back, so here are 5 characteristics of top Shopify stores that could help improve yours.

HELPFUL CUSTOMER SUPPORT

One of the most important things all top Shopify stores have is helpful customer support services. This can take the form of a chatbox on the store page or a phone number to call, but it is essential that there are people on standby ready to assist customers when they need help. Having helpful customer service not only improves the customer’s experience but also builds a positive relationship between the customer and your businesses, making it more likely that they will come back to purchase your product or service again.

A WELL-DESIGNED SITE

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A visually appealing and well-crafted website is another trait common among top Shopify stores. A well-designed and professional store both shows the customer that your business is legitimate, while also creating more engagement. People are drawn to visually appealing things, so if your site is well-designed, customers are likely to spend more time on it shopping and learning about your business.

While a store’s appearance and aesthetics are certainly important, your website’s loading speed should also be optimized. Studies have found that roughly 40 percent of people will leave a site if a page is taking more than 3 seconds to load, so it is essential to keep loading times to a minimum. The less time people must spend waiting for a page to load, the more they will be engaged with your store, ultimately increasing your number of transactions and total revenue.

EASY TO USE ON MOBILE DEVICES

As time progresses, a larger number of eCommerce purchases are taking place on mobile devices like phones and tablets. Due to this increased usage of mobile devices, almost all top Shopify stores have sites that function well on those platforms. If your site is not optimized for mobile usage, then you will be missing out on a large number of customers, as they will most likely not try to navigate a website that is difficult to use on their device.

There are several ways that top Shopify stores make their sites easy to use on mobile. For example, instead of simply shrinking down their normal website, many businesses have uniquely designed mobile sites that make use of the small screens of phones and tablets. Furthermore, many businesses release their own apps, making it even easier for them to reach a mobile-device-using audience.

PROVIDE HIGH-QUALITY PRODUCTS

The most important characteristic that all top Shopify stores share is the presence of high-quality products. While all of the characteristics named in this article are important, having high-quality products is the most important; if the customer is unsatisfied with what they receive, they will most likely not return to do business with you. Furthermore, if you are not providing high-quality products, then it will be incredibly difficult to draw in new customers, as no one wants to shop at a store that is known for delivering unsatisfactory items. The presence of high-quality products not only draws in new customers but also helps bring back those who are satisfied with their purchases.

DISPLAY POSITIVE REVIEWS

Another thing nearly all top Shopify stores do is display their positive reviews on their sites. Since reviews are largely responsible for where people choose to shop, displaying and showing off your reviews from previous customers can help draw in new ones. Reviews are a type of social proof, as they show potential customers that your business is worth doing business with. Reviews are a form of free marketing that need to be taken advantage of, as they work to convince customers that your business is special and worth purchasing from.

CONCLUSION

With eCommerce becoming more and more popular in the age of the internet, it is essential for businesses to have high-quality Shopify stores. In order to craft and build a strong online store, it can be beneficial to look to those finding success for inspiration. While top Shopify stores have a number of positive qualities to them, almost all of them have good customer support and well-designed websites, are easy to use on mobile devices, provide high-quality products, and display positive reviews. These characteristics are ones that could greatly benefit your own Shopify store, as they help businesses find new customers, while also keeping their current ones engaged.

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IgnitePOST Team
Verified writer
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