What is Email Open Rate?

Many marketers track email open rates very closely. They want to know the number of opens they got from a given campaign over the number they sent minus the bounced emails. Improving your email lists to get a higher open rate is very important for businesses to grow. Many people look at the open rate to compare how two emails did. The open rate can be a great metric to use when running AB tests to determine the winner. But taking steps to increase the open rates is also very important.

Increasing Email Open Rates Creatively

HOW DO PEOPLE SIGN UP?

Taking a closer look at your email sign up process can help you evaluate how people are getting to your site. Maybe use social media as a way to get people engaged in an upcoming email. Hinting that you have a sale or special promotion on social media and then sending an email about it later is a fun way and creative way to get people engaged. It gives them the suspense to open an email then to click on a link to buy. This is very beneficial for you and the customer.

WHAT IS YOUR SUBJECT LINE?

Subject lines can sometimes be an essential part of your email. This is the part they will read first and decide whether or not to open it. So thinking about all the possibilities for the subjects lines is very important. A great way to do more creative tests is to change your subject lines' tone from what you usually use. Maybe instead of being more on the professional side, try to be more casual and use emojis. Run AB tests to see which ones perform better. You can also try and get very targeted with email segmentation. To try your best to send to a particular group of people.

WHAT IS YOUR “FROM” NAME?

Do you know what you used as the "from name" on your emails? The from name can also be important in helping someone decide if they will open an email. Trying to use something more mysterious to get them intrigued is a great way to get them to open the email.

WHEN DO YOU SEND EMAILS?

There are 24 hours in a day, and finding the best time to send to a given list can be tricky; one easy way to find a time that works best is to split up your list into a few groups and send it at different times a day. Are your customers mostly in the US or abroad? Knowing what time zone the majoring is in is also helpful. So try sending emails at different times a day and look at which has the highest open rate.

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