Success story
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2
 min read

Gibson Sotheby's Case Study: Staying Top of Mind With IgnitePOST Year-round

Gibson Sotheby's International Realty is a real estate company based in Boston that specializes in luxury real estate. One of Gibson Sotheby's real estate agents, Madelyn, reached out to IgnitePOST seeking assistance in staying top of mind with her clients. In real estate, especially in Boston, it’s important to stand out from the competition.

Gibson Sotheby's International Realty is a real estate company based in Boston that specializes in luxury real estate. One of Gibson Sotheby's real estate agents, Madelyn, reached out to IgnitePOST seeking assistance in staying top of mind with her clients. In real estate, especially in Boston, it’s important to stand out from the competition.

Madelyn wanted to use IgnitePOST to stand out in a more personal way. IgnitePOST's highly personalized handwritten note marketing campaigns seemed like a perfect fit for reaching out to Madelyn’s existing clients.

Using IgnitePOST, Madelyn has been able to stay in touch with her clients on important dates such as closing anniversaries, birthdays, and holidays. Real estate companies typically try to stay in touch with their clients around closing anniversaries to stay top of mind. By using IgnitePOST, Madelyn was able to increase the number of important dates on which she reached out to her clients.  She's also been able to show some more personality in her outreach by using personalized, handwritten cards as opposed to generic direct mail (which is impersonal and usually thrown away as junk mail).

She was able to send this personal outreach to her clients by taking only three simple steps. From there, she didn’t have to lift a finger.

“As a real estate agent, relationships are critical to building my business. With IgnitePOST, I’m able to stay top of mind throughout the year in a way that is both personal and effective... all without having to do any work at all!

— Madelyn K., Gibson Sotheby's

Step one: Type out your message, select the handwriting style you’d like to use, and set the date on which you would like cards delivered.

Step two: Add a contact list to the campaign by simply uploading a CSV spreadsheet.

Step three: Sit back and relax while IgnitePOST's robots write out the personalized handwritten cards, and the fulfillment team packs & ships everything.

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Madelyn plans to continue running several outreach campaigns through IgnitePOST to her clients. Her line of work depends so much on relationships, and IgnitePOST helps keep her relationship with her clients top of mind year-round in a very personal way.

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“I’ve built my real estate business through referrals from past clients. IgnitePOST allows me to stay in touch with clients in a personal, authentic way that leads to better relationships and more business!

— Madelyn K., Gibson Sotheby’s

ABOUT IGNITEPOST

IgnitePOST helps brands create magic moments for their customers. Our real pen and ink handwritten notes cut through the digital noise to surprise and delight customers exactly where they are in their shopping journeys.

Our intelligent software integrates with existing systems for easy set up and our robotics work at massive scale using ballpoint pens to give warmth to each note. This software-hardware combination generates perfectly timed and crafted moments that drive customers to action as our above industry average conversion rates show.

Interested in learning more or seeing how we can help you hit your goals? Contact us today: support@ignitepost.com

IgnitePOST Team
Verified writer
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