Success story
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5
 min read

How to Establish the Perfect, Intimate Customer Connection

To expand their offering of a luxury experience and make customers feel like the royalty they are, Cherry Blossom Intimates partnered with IgnitePost to create a one-of-a-kind marketing connection for their one-of-a-kind product.

WHO IS CHERRY BLOSSOM INTIMATES?

Inspiration can come from anywhere - from everyday observations to personal experiences. For Jasmine Jones, her pivotal moment came from watching her grandmother battle with breast cancer. She couldn’t understand why there were so few options for cancer survivors looking for bras to fit their post-mastectomy bodies. How could she help make an impact locally and throughout the world? The answer: Cherry Blossom Intimates.

Established in 2017, Cherry Blossom Intimates is an accredited breast health facility and bra shop for breast cancer survivors. It’s a place where survivors can have a beautiful, dignified experience. By using post-mastectomy 3D chest wall-scanning technology, Jasmine and her team (which includes her business partner Dr. Regina Hampton, leading breast surgeon and the medical director of Doctors’ Community Hospital) provide customers with fittings and fully-customizable silicone breast prosthetics.

They also offer bras and intimates of all sizes. Most importantly, all medical billings are handled in-house. In other words, not only does the team accept a majority of major insurance carriers (e.g. Medicare, Medicaid, Blue Cross Blue Shield), it also takes the hassle of insurance reimbursements out of their customers’ hands.

Despite being a young startup, Cherry Blossom Intimates is quickly making strides in this niche market. Not only is the company the first-of-its-kind and award-winning, but also boasts having strong, personable relationships with their customers. How? By using a targeted, automated marketing strategy.

To expand their offering of a luxury experience and make customers feel like the royalty they are, Cherry Blossom Intimates partnered with IgnitePost to create a one-of-a-kind marketing connection for their one-of-a-kind product.

Meet Jasmine Jones and Dr. Regina Hampton, the co-founders of the first black-owned breast cancer boutique (and accredited too!): Cherry Blossom Intimates.
Meet Jasmine Jones and Dr. Regina Hampton, the co-founders of the first black-owned breast cancer boutique (and accredited too!): Cherry Blossom Intimates.

CREATING A MORE INTIMATE CUSTOMER RELATIONSHIP WITH IGNITEPOST

With IgnitePost, Cherry Blossom Intimates has set up an automated marketing system that writes personal notes to their patients. Thank you cards, celebratory cards (e.g. anniversary, birthday), and more are sent with various features - cover pictures, stickers, multiple handwriting fonts, colors, and personal references. In addition, since their prosthetics are covered under insurance, customers can actually return to the store a year after their purchase and be refitted. According to regulations, customers with products protected by medical insurance cannot be marketed to until after that 1-year anniversary has passed. So, Jasmine and her team have taken advantage of IgnitePost’s easy, customizable system and its features. For each of their customers, they are sending orders literally 365 days into the future, and best of all, it happens automatically with IgnitePost’s Zapier app integration. When the time comes, the customer finds a handwritten message in their mailbox or doorstep.

POSITIVE CUSTOMER FEEDBACK

In the age of digital communication, handwritten notes stand out from the noise of copy-and-paste ads and spam. They add to the luxury, tailored experience that Cherry Blossom Intimates prides itself on. Regardless of the method of communication, keeping in touch and establishing those close relationships keeps customers coming back and spreading the word about the shop to their personal network.

Gabriela Taveras, Cherry Blossom Intimates’ Head of Operations, explains that customers appreciate that they keep them in mind and in heart. “With a mission to provide high-quality intimates and intimate moments, remain innovative, and promote inclusion, IgnitePost has helped us accomplish our goals,” she explains. With such a novel concept, “every company that values high-touch customer moments should use IgnitePost.”

So, how can you achieve the same success as Cherry Blossom Intimates? Learn more about what IgnitePost has to offer by checking out our website and our integration services. For more information on how to personalize handwritten cards, check out IgnitePost’s handy guide.

ignitePOST Team
Verified writer
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