Handwritten cards
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 min read

When a Handwritten Business Letter Makes Sense

In a world where digital technology has taken over our lives, you may be wondering how can YOU gain the attention span of both your customers or prospects?

WHY YOU SHOULD USE HANDWRITTEN BUSINESS LETTERS

In a world where digital technology has taken over our lives, you may be wondering how can YOU gain the attention span of both your customers or prospects?

Let me tell you how.

Send a handwritten business letter!

Whether you’re in marketing, sales, customer service, or fundraising, a handwritten business letter will always make sense.

Here is why, according to what we have seen here at IgnitePOST from the trends and data that we have collected from our customers; handwritten business letters lead to a 99% open rate.

Just in case you did not see or read that last part let me reiterate it: a 99% Open Rate!

“Here is why, according to what we have seen here at IgnitePOST from the trends, data, and stats that we have collected from our customers, handwritten business letters lead to a 99% open rate. Just in case you did not see or read that last part let me reiterate that a 99% Open Rate!

The open rates of handwritten notes versus all the other channels of communication don’t even come close!

Here is the average open rate by channel:

  • Cold Calling: 19% connect rate during the awareness stage (According to Hubspot)
  • Email Marketing: 21.33% open rate across all industries (According to MailChimp)
  • LinkedIn InMail: 57.5% open rate (According to LinkedIn)
  • Handwritten Notes: 99% open rate (According to IgnitePOST)

I’m not sure about you, but if I had a message to get out or a decision-maker to reach, I would want to make sure that they saw it.

What better way is there to get a message out and seen than a handwritten note that gets opened 99% of the time?

The answer: there is none!

Now that you understand the importance of handwritten notes and why they should be used. There are certain instances where a handwritten business letter makes the most sense.

These instances include:

  • Marketing
  • Sales
  • Customer Service or Success
  • Fundraising

So what are we waiting for? Let’s get started!

INSTANCES WHERE HANDWRITTEN LETTERS MAKE THE MOST SENSE

MARKETING

In this use case, handwritten letters and notes can make sense in a variety of ways.

Whether you’re advertising your latest product or guiding your customer through the buyer’s journey, handwritten letters can apply almost anywhere.

Let’s say you’re having a sale, sending handwritten notes to your customers can help you gain more sales because of the personalization that was added to the buying experience.

Highly personalized letters and notes can also be used to guide the customer through the buyer’s journey.

Take a look at how handwritten letters can be used in each stage of the journey:

  • Building awareness: this can be achieved by opening doors to new decision makers or audiences
  • Influencing consideration: letters can also be used to nurture prospects, so you can get them in the right state of mind to consider your solution
  • Influencing a decision: separate yourself from the competition by showing that you care, using personalized handwritten letters
  • Building loyalty: this one is a given, but after they become a customer you can send them a personalized note thanking them for their business.

Using personalization through every step of the buyer’s journey will help your business tremendously.

Handwritten letters will also help you as a marketer gain the attention span of both your customers and prospects while creating loyal fans for your business.

Looking at all of this, it may seem like a lot of writing, but I have a quick solution for you.

You can use IgnitePOST’s Handwritten Note Sending Platform to send out notes for you in no time and at scale.

With our solution, all you have to do is upload your note and click send, and we’ll handle the rest for you.

Check out the success Mobile Pocket Office has when it comes to sending handwritten notes at scale.

Now that you understand how marketing can use handwritten letters, how about we help our friends in sales generate and close more leads!

SALES

Businesses and salespeople have one main goal which is to close new customers.

In this process, they’ll have to prospect, build rapport, nurture, and ultimately get the customer to sign on the dotted line.

This whole process can be very time-consuming.

But if you’re a smart and savvy sales leader or salesperson, you will use your secret weapon to speed things up: The Handwritten Letter!

Handwritten letters can work for you in a multitude of ways.

For example, you can use handwritten letters to open up doors to decision-makers, build trust with prospects, or close deals faster with personalization.

Just in case you’re not sold on using handwritten letters, take a look at how these letters can help you in sales:

  • Prospecting
  • Following up and nurturing
  • Building relationships with prospects or customers
  • Building pipeline
  • And the big one, closing deals and converting!

With the endless choices of sales tools out there, handwritten letters should be at the forefront of your sales strategy.

Just take a look at how Smoke Cartel increases both sales and customer retention with their personalized letters.

Moving forward, let’s take a look at how we can make our customers feel valued!


CUSTOMER SERVICE & CUSTOMER SUCCESS

When dealing with our beloved customers, there’s a great solution to personalize the shopping experience.

I bet you can guess what it is, it’s a handwritten business letter or note.

Being in the business of serving customers, it’s important that they feel valued even after they’ve purchased from you.

According to a Forbes article titled 50 Stats Showing The Power of Personalization, Epsilon states that “80% of consumers prefer to purchase from brands that provide a personalized shopping experience.”

There’s a reason why this number is so high and it’s because technology has diluted the value of one-to-one communication, making it less personal.

With handwritten notes though, we can get that personal touch back and show the customer we actually care for them.

Having personalization in customer experience is important because it will help you retain your best customers.

Additionally, it will also create a lasting impact on your customers, creating raving fans around your business!

Look at this article to understand why customer service and engagement are highly important to your business and why both deserve the investment needed to thrive!

Lastly, let’s take a look at the final use case which is fundraising.

FUNDRAISING

At the core of fundraising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies according to the dictionary.

In order to do this effectively, we need to be highly personalized in our fundraising efforts.

This is because donors want to make sure that they’re giving their money towards a great cause and to an organization they trust.

“At the core of fundraising, fundraising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies according to the dictionary.

This is where handwritten business letters come in perfectly.

Handwritten letters can help personalize the outreach towards these donors because they can add the signature touch to build trust and a long-term relationship for years to come.

Doing this will help you get the initial and subsequent funds for your campaign or cause long into the future.

Now that is what we call value!

Handwritten notes and business letters can play a vital part in your fundraising efforts.

Read this article by TheBalance to see how handwritten letters can delight your donors and help raise future donations.

CONCLUSION

You now have great ideas on how handwritten business letters can help your organization thrive in the digital world.

Whether you’re a marketer, salesperson, customer service rep, or fundraiser, handwritten notes should be at the forefront of your personalization strategy.

To recap what handwritten letters can do for your business, they can:

  • Help promote your business
  • Personalize the shopping experience
  • Help close deals faster
  • Help retain more customers
  • Help raise funds from donors

So, what are you going to do in the future to make sure that every single one of your prospects or customers feels valued?

If you want to add personalization to your customer outreach, click the button below so we can get started!

LET'S SEND PERSONALIZED LETTERS

IgnitePOST Team
Verified writer
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