Insights for winningdirect mail campaigns

When it comes to cold outreach, the response rate is the most critical metric to measure because it's the best indicator that tells us whether our cold outreach is working or not.

Social media is an excellent tool to increase engagement and bring potential customers into your business. It can also serve as a great way to have good customer service. But there are many ways social media can be detrimental to your business if it's not done right. Here are some tips on social media mistakes you'll want to avoid.

With so many emails, social media posts, websites, ads, and many other marketing content forms, it’s hard to stand out as a company. Choosing the right marketing words can be tricky but worth the extra effort in really thinking about what you want to say and how you want the readers to feel. There are many powerful words you could choose to use in marketing messages, but here are five that stand ou

Customer service is often organized in business cost centers. This means that customer service is seen as something that takes funds and doesn’t produce profits. Because customer service isn’t seen as part of the profit center, customer service teams are often neglected and underfunded. However, good customer service can improve a business’s ROI.

Handwritten mail conveys weight and meaning like nothing else. Capable of an 11x ROI and 68% response rate, it is “one of the best ROI initiatives” PurePlates has ever invested in.

Case Study: eXp Realty