Rosepops

BACKGROUND

Rosepops offers an innovative approach to preserved roses.  Their patented pop-up packaging ensures that each pop lives its best life possible, remaining vibrant for a year or longer.  With their extended life span, preserved roses are eco-friendly and sustainable, minimizing the impact on the environment.  Every Rosepops arrangement can be customized with personal touches to make it truly one of a kind, creating something as unique as the person receiving it.

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‍CHALLENGE

Selling preserved roses, Rosepops faces its own unique set of challenges, separate from fresh florists:

• Consumer Education – Many customers don’t understand what preserved roses are or how they differ from fresh ones – resulting in a constant need to explain the value, longevity, and care of the product.

• ‍Premium Pricing Perception – There is a perception that preserved roses are more expensive than fresh-cut flowers.  The Rosepops mission is to offer long-lasting roses without the usual hefty preserved petal price tag; however, dispelling this rumor can be a challenge, especially for first-time buyers

• Misconceptions About Artificial Products – Some consumers mistakenly assume preserved roses are fake or synthetic.  Rosepops works exclusively with Ecuadorian farms that offer only the finest in preserved petals, but overcoming that misconception requires strong branding and storytelling.

• Fragility During Shipping – Preserved roses are still delicate; however, through their patented packaging, Rosepops premiere Ecuadorian Roses can be shipped safely and economically, without compromising on quality. 

• Limited Scent & Feel – Preserved roses don’t have the same fresh scent or texture as live flowers.  Although, fragrance can be added to each arrangement for an extra cost, managing customer expectations around the sensory experience is key.

• Inventory Management – Preserved roses last longer than fresh ones, but they still have a shelf life.  Forecasting demand accurately is important to avoid expired stock or waste.

• Competition From Cheaper Alternatives – Mass-produced or imported preserved roses can undercut premium brands.  Differentiation through quality, design, and personalization becomes critical.

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APPROACH

To overcome these challenges and stand out in a digital world, Rosepops partnered with IgnitePOST to send handwritten notes as a personal, memorable touch. Whether including custom cards with each order, or sending follow-up notes to past customers, handwritten notes create a sense of warmth and care that mirrors the timeless nature of their product and elevates the customer experience far beyond the flowers themselves.

The first campaign was sent exclusively to 515+ of Rosepop’s prior customers on 1/27/25, complete with a Valentine’s Day message, and offering a 30% off lifetime discount.  The goal for the campaign was to target prior customers, keeping their name top-of-mind, encouraging repeat business, and sparking positive word-of-mouth referrals.

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CARDS & MESSAGING

Rosepops Live Q1 2025 Campaign‍

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‍RESULTS

After launching their handwritten note campaign with IgnitePOST, Rosepops saw promising results unfold weeks and even months after the cards were received.  The goal of their campaign was to reconnect with VIP customers through hand written notes to drive engagement.  

‍ROSEPOPS CAMPAIGN PERFORMANCE SUMMARY

• Recipients: 515+
• Total Spend: $1,734.00
• Orders:  29
• Average Order Value:  $107.00
• Conversion Rate: 5.6%
• ROI:  78.95%
• Annualized ROI:  4,053.57%

Analysis

• A 5.6% conversion rate aligns with industry norms for direct mail, representing a meaningful ROI - especially when factoring in lifetime customer value.
• The campaign fostered goodwill and future purchase intent among non-converting recipients.
• The incentive proved effective for some, but not all - indicating opportunities to refine segmentation or test variable offers.

Opportunities

• Test messaging variations based on purchase history or engagement level.
• Explore A/B testing of different incentives (e.g., dollar-off vs. percentage).
• Consider follow-up touches (email, SMS) for non-converters to further nurture interest.

This campaign served as an effective brand touchpoint, particularly with VIP customers who hadn’t purchased recently. Customer feedback highlighted appreciation for the heartfelt message and premium presentation, with many valuing the personal touch that strengthens brand affinity, even among those who did not immediately convert.

In a world full of digital noise, handwritten notes cut through with authenticity. They show care, create connection, and leave a lasting impression. Whether it’s a thank-you, a birthday wish, or a thoughtful touch with a purchase—handwritten notes turn ordinary moments into memorable ones. It’s not just ink on paper—it’s a powerful, personal gesture. In a world where messages come and go in an instant, a handwritten note lingers. It builds trust, deepens relationships, and reminds someone they truly matter.

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CONCLUSION

Preserved flowers are about lasting impressions, not just pretty petals.  By sending handwritten notes every 6-8 weeks, Rosepops stays top of mind with their customers, nurturing relationships, sparking joy, and providing thoughtful gifting inspiration that keeps people coming back.

Research shows that only 20% of all emails sent are opened; however, handwritten notes are nearly always opened.  Being able to stand out and stay top of mind through handwritten notes that get magnetized on the refrigerator gives IgnitePOST clients the advantage over other agents.  

Messaging has centered around the brand’s passion for lasting beauty and thoughtful gifting, along with the value-added service of including a 30% lifetime discount.  By integrating handwritten notes into their customer experience, Rosepops creates genuine, heartfelt moments that resonate deeply.

These personal touches don’t just make recipients feel special—they also set the brand apart in a crowded market. It’s a simple yet impactful way to turn every delivery into a lasting memory, building loyalty, emotion, and repeat business with every bloom.

If you’re interested in learning more about our handwritten notes or setting up anAPI integration with your CRM, reach out and contact us!  

 www.IgnitePOST.com

support@ignitepost.com

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