HOMEBUYER OVERVIEW

Homebuyer launched in 2019 with a simple, but critical mission: to give first-time homebuyers a personalized educational experience that makes them better, smarter buyers. Homebuyer’s founder, Dan Green, is a long-time mortgage lender. He’s a respected authority on homebuyer education and the pursuit of the American Dream: homeownership.

Since 2003, Dan has helped more than 10 million people buy homes. He knows the business. Better yet, he knows how to make homeownership less expensive, less stressful, and more inclusive for aspiring homeowners nationwide. Homebuyer leverages front-line technology and intelligent algorithms to deliver the exact mortgage content home buyers should be reading at the exact right moment in their journey to homeownership. The technology is ultra-targeted. Every piece of content fits a specific customer’s personal home buying journey. Then, when they’re ready to put an offer down, Homebuyer is ready to help with the mortgage. It’s an incredible end-to-end home buying experience.

EASING THE STRESS

Home buying is an emotional life event. It’s a rollercoaster and no two experiences are the same. When emotions are involved, buying behavior can be heavily influenced - oftentimes not for the better. Homebuyer uses education to help its customers feel in control, and support its buyers from their first thought of buying a home all the way through closing. It’s through this support that Homebuyer has become a force in the real estate industry. However, buying a home is fast-paced. It’s also deadline-driven and digital, which challenges Homebuyer’s ability as a company to build personal relationships with their customers and express gratitude to buyers in a meaningful, connected way. This is where IgnitePost comes in.

FOSTERING MEANINGFUL RELATIONSHIPS IN A FAST-PACED INDUSTRY

The real estate industry is more digital than ever. A decade ago, homebuyers would have to call a real estate agent to begin the process of finding a home. Now, it’s easy to get lost in the online shuffle. This is why Homebuyer uses IgnitePost’s handwritten mail service. Homebuyer connects its CRM to IgnitePost through Zapier. For those unfamiliar, let’s break that down:

IGNITEPOST’S ZAPIER INTEGRATION

Zapier is an online automation tool that connects your favorite apps, such as Gmail, Mailchimp, and more. The software allows you to connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. For example, through Zapier you can send an email via Gmail to capture new SurveyMonkey responses. Making sense?

So, through Zapier, customers can connect IgnitePost with 2000+ other apps, including Google Sheets, Shopify, and Close. You can create a new handwritten card in IgnitePost whenever trigger events happen in the other apps you use most. This is exactly how Homebuyer utilizes IgnitePost’s technology. When one of their home buyers reaches a specific mortgage approval milestone, a handwritten thank you note is sent.

“CUSTOMERS MENTION OUR NOTES, WHICH MEANS THAT THEY READ THEM. THIS IS A WIN. WE WANT OUR CUSTOMERS TO KNOW HOW MUCH THEY MATTER.” - DAN GREEN, FOUNDER OF HOMEBUYER

Sending a handwritten note lets Homebuyer customers know that they are at the heart of every transaction. When a consumer buys a home, it’s one of the most emotional moments of their life. It lets them know that the company understands how deeply personal a home is. The digital era ushered in a host of new technologies, including a range of platforms that consumers and real estate agents alike can use to expedite the home buying process. By utilizing IgnitePost, Homebuyer makes connections with customers in a mindful, human way. In a process as personal as buying a home, making real connections with customers is critical to the business.

IgnitePost’s services are the easiest way to build long-lasting, meaningful, and professional relationships. Interested in learning more? Create a FREE account today.

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