Insights for winningdirect mail campaigns

Impersonal is ineffective -In the customer-centric and product-centric eras, companies intrusively ‘marketed’ without much concern for customer welfare. They threw generic emails in the faces of their best customers like five-year-olds shoving coins into a vending machine, believing the only path to better results was more.

A person’s mailbox is like a jungle. To weave through all that mail is a humongous task, and productivity coaches often refer to going through the mail as busywork that needs to be delegated so as not to take us away from the “important or creative work.”

The response rate is a measure of how many times someone responded to a call to action over the number of requests you sent out. Response rate can refer to emails, direct mail, or surveys. Marketers use the response rate in many ways.

Gaining customer and prospect attention can be a challenging effort. Due to the increase in marketing and sales messages our customers and prospects receive every day, your efforts are going unnoticed and under-appreciated.

IgnitePOST’s Shopify App allows you to send robotically-handwritten, real pen & ink cards based on actions users take on your Shopify shop! One of the most powerful features of the new update is the ability to target Klaviyo segments using handwritten cards instead of emails.

Information--on its own--isn’t profitable.