Insights for winningdirect mail campaigns

A process that can be followed all the time in the same way and can be used day in and day out is a repeatable process. It is essential if you want to grow your business. Consider the hiring process, for example; although it seems time-consuming, it can help you in the long run.

When is the last time you received a personal handwritten note from a business? One great way to stand out as a business is to send personalized handwritten notes. You probably do not get them very often, so when you do, you feel special. So why send another email just like everyone else when you could send something more personalized and meaningful? Help your business by building increasing contact even in a contactless world. Show your customers gratitude, and build loyalty among them.

When marketers think about open rates, they typically think of email. They want to know the number of opens they got from a given campaign over the number they sent minus the emails that bounced. This is the open rate for email campaigns.

When a potential prospect comes in contact with your product or brand for the very first time, there’s a chance they'll be looking for one thing that’ll make or break their trust: past customer reviews.

Handwriting is an art form that we often neglect as we enjoy technology and communicating at the click of a mouse or the press of a button. We’ve already forgotten the thrill of receiving something handwritten and how much thought and effort a sender puts into it.

When you're looking to get more sales, build customer loyalty, or gain reviews, direct mail can help you achieve these goals. This is because, unlike emails or phone calls, direct mail is different. And due to its personability and uncommon use, direct mail also enables you to separate yourself from the competition.