Insights for winningdirect mail campaigns

Every success, in every area, has one thing in common: amazing timing.

It can seem like your reputation is entirely dependent on your past, which you cannot change, and on your environment, which is extremely difficult to change. However, your reputation is quite malleable if you play your cards right.

Loyalty is not just a question of pure financial benefit, nor is it solely emotional or a product of habit. It stems from one encompassing metric: value.

In the age of eCommerce, it may sometimes seem like online shoppers are everywhere. Often marketers focus their efforts on attracting new customers and building their customer base. However, online shoppers are far harder to attract and walk through the sales funnel than you may think.

If you’re in eCommerce as either an owner or a marketer, you should be taking advantage of handwritten letters as they can help you humanize your business or brand.

A business’ CAC is essentially a reflection of how hard and expensive it is for the business to get its current caliber of customers in the door. Customer Acquisition Cost can be reduced by adjusting sales and marketing, or targeting new markets with different budgets and goals.