Insights for winningdirect mail campaigns

Companies need to be as data-driven as possible, especially in today's world, where almost everything can be done online and remotely. Many companies have different marketing programs going on simultaneously, from email to social to direct mail. So how do you decide which program did the best, which did not perform well, and which you should do again in the future? ROI is a great way to answer all these questions in a data-backed way.

Cian Gahan has always called Amherst (a town in Western Massachusetts) home, but that doesn’t mean his time or energy remains firmly planted there. His story is one of diverse interests and ever-evolving skillsets.

Email has long been a trusted and straightforward way for marketers to reach their audiences. With the click of a button, one carefully crafted message populates the inboxes of hundreds of thousands of people. This reachability factor of email marketing would appear to be an advantage, but what many companies fail to take into account is one elementary yet ever-important lesson: quality over quantity

Over the years, Shopify has gained popularity by being the go-to eCommerce platform that powers businesses by helping them monetize and sell their products. This paved the way for a whole industry of applications meant to enhance the way businesses use the platform.

As content and digital connection has increased over the years, the advertising agencies of the world have continued to change with the increase of digital communication. Today, with strategy-backed advertising, we see a shift away from random advertising to targeted advertising on the internet.

Communicating and building relationships with existing and prospective clients is essential to any and all businesses. This need for connection has inspired many different marketing tactics, but some are more effective than others.