Insights for winningdirect mail campaigns

The goal of any great business should be one thing: crafting a product or service that’s more than just the surface. Nike is more than a shoe. Apple is more than a phone. Ray Bans is more than sunglasses. These companies add value to the product - they add an experience.

To growing businesses, a great customer retention strategy is a make or break factor. Too many young companies focus on the wrong number - specifically, the number of new customers acquired. While it’s important to have a growing customer base, it’s more important to maintain great relationships with the customers already earned.

It’s important for any organization - be it for-profit or non-profit, corporate or community service, small or large- to reach out to potential customers, reaffirm connections with current customers, and spread their message to the general public. With IgnitePost, Franktown has a unique set-up. They are actually customers of Service Moxie and use the company’s marketing platform, SendJim, to access IgnitePost’s services.

To expand their offering of a luxury experience and make customers feel like the royalty they are, Cherry Blossom Intimates partnered with IgnitePost to create a one-of-a-kind marketing connection for their one-of-a-kind product.

Customer satisfaction can be the driving force for consumers to choose among their many options.

Born not-too-far from one of Dracula’s castles (to be more specific, Cluj Napoca, Transylvania), Cristi often gets asked whether he can do the vampire’s infamous accent. For all those wondering, the answer is “no,” unfortunately. In fact, Cristi isn’t really a fan. But he lived there for nearly 25 years, meaning he has more than enough stories to scare you on Halloween!