Looking for ways to improve your customer engagement and retention? Here are the must-have Klaviyo integrations we recommend to boost campaign performance.

Sending email newsletters is a great way to showcase your products or services regularly. It also helps to build a relationship with your customers and the people of your network. It builds up your brand and increases your credibility. Email newsletters are great when they are done right. Here are some tips for things to avoid when sending email newsletters.

Many marketers track email open rates very closely. They want to know the number of opens they got from a given campaign over the number they sent minus the bounced emails. Improving your email lists to get a higher open rate is very important for businesses to grow. Many people look at the open rate to compare how two emails did. The open rate can be a great metric to use when running AB tests to determine the winner. But taking steps to increase the open rates is also very important.

Successful Email Marketing Campaigns rely heavily upon subject lines and open rates. Of course, the emails first have to land in people’s inboxes, but after that, strong subject lines are the gateway to healthy open rates.

Email has long been a trusted and straightforward way for marketers to reach their audiences. With the click of a button, one carefully crafted message populates the inboxes of hundreds of thousands of people. This reachability factor of email marketing would appear to be an advantage, but what many companies fail to take into account is one elementary yet ever-important lesson: quality over quantity

Here are some of the common email marketing mistakes your brand should avoid.