Efficiency is a constantly sought after quality that many companies strive for. However, it can be hard to have the most efficient processes that consider time and money. One great, efficient way to keep your customers happy is to use IgnitePOST.

How to Save Time and Money by Using IgnitePOST

IgnitePOST can help retain more customers, which is a great way to be more efficient. It’s always easier to keep a customer than to acquire a new one. Using direct mail can help you be more personalized with every customer. You might be thinking that this seems expensive and time-consuming, not with IgnitePOST. At IgnitePOST, we handle everything. So you decide when someone gets a handwritten letter, how much you spend on each person, and choose exactly what you want to say to that person. So retaining customers gets a lot easier and more efficient with IgnitePOST.

As marketers, we are always trying to run experiments and find ways that get us more leads and more sales all the time. We try email, social media, google ads, and many more ways to acquire customers and get the most engagement possible. One way that has proven to outperform alternatives is direct mail. It can increase your open rates, response rates, and ROI. Direct mail is usually just more personal than other communication modes, so people tend to respond better to it.

Lastly, IgnitePOST can save you a ton of time while still giving your customers a super personalized experience. The process is fast and straightforward. You upload, we write, and we package and ship. We also save you a ton of time and money (because time is money) by having preset templates that you can use, or we can take from your media kits, social media content, blogs, etc. This will make it so that you don’t need to start from scratch when you want to start sending handwritten notes to your customers. It will make it so that you can hit the ground running and stay on-brand for your company with every aspect of your marketing materials.

How to Help Employees Become More Efficient

Being a good manager is not always an easy job. There are a few things that you can do to help your employees to thrive in their roles.

• GIVE FEEDBACK

Being a mentor and encouraging growth in all of your employees is a great way to help keep your employees engaged, happy in their role, and help your business grow. So knowing when and how to give feedback is such a critical point in helping your employees become more efficient. They want to be good at their jobs, and you want them to as well. So help them help themselves by giving them constant feedback. Be sure to applaud them when they do good work as well.

• HAVING THE RIGHT TOOLS

When an employee struggles with a task, the tools they are working with can have issues more often than not—making it more frustrating to them and you as a manager. So taking the time to evaluate which tools your company is using, what you like, and what you don’t is a significant step toward more efficiency.  

• HELP EMPLOYEES GET TO KNOW EACH OTHER

Another must-do for any positive company culture is to encourage employees to get to know each other. Especially in today’s world, where most people are still working from home for the foreseeable future, it can be challenging for employees to feel like they are entirely alone in their workplace. Encourage cross-team collaboration and more company-wide events (online if need be) for people to get to know each other more.

How to Track Efficiency

Knowing how to be more efficient is very important, and tracking how efficient you and your teams are is equally important. Here are some tips to help you track your efficiency:

• TRACK AND LIMIT THE TIME YOU SPEND ON TASKS

If you know that a given task should only take you an hour, but you find it’s taking you much longer, try to examine why and make changes that will help you complete the task faster. In other words, if you know a given task is only worth an hour of your time, try to make sure you only spend your time on what you think is worth it.

• TAKE REGULAR BREAKS

There are many productivity methods for people to use, such as the Pomodoro Technique, which is when you work for 25 min then take a 5 min break away from the screen. Things like this can help you get the many needs breaks your eyes need from screens. It is also a great way to help you stay productive.

• DON’T MULTITASK

If you know you need to get a specific task done in a given time, do not try and multitask. It is too easy to break your focus and get your mind on too many things at once. A great way to make sure you do not multitask is by turning off notifications when you need to focus and get a job done.

All of these are ways to help you increase your efficiency. You can increase your productivity, as well as help your employees and help everyone stay more efficient. When you use IgnitePOST, you can save time and money, which will increase your efficiency.